Specialist Diploma in Advertising Design

Upcoming Intakes

Part Time: 2 Dec 2019

Full Time:  20 Jan 2020

Additional Information


Course Duration: 30 Months

Lecturer:Students Ratio: 1:30


Course Duration: 22 Months

Lecturer:Students Ratio: 1:20

I'm guessing no one told you what it would be like, after you got your degree/diploma from your design course, eh? That you would be sitting behind your desk, designing, without being able to voice your ideas & opinions; and being uninvolved in the creative process.

We know how it feels, having all of those creative marketing & advertising ideas pent-up inside, not being able to share them. Let us, help you unlock this side of you.

This is no practical design course, but the way. In this theory-based course, you will be taught the strategic portion pertaining to Marketing & Advertising.

This Specialist Diploma consists of 7 core modules and 1 major project, which will put everything you have learnt from your design course to the test (Don't worry, you will be very prepared). Upon successful completion of this program, you will be considered professionally equipped with knowledge and skills in Marketing and Advertising.

In addition, the portfolio you have created will provide credentials for your future career pursuits and educational advancements in design related courses!

Creative Thinking

The Creative Thinking module is a place where students are taught the methods to construct, create and develop ideas, which can be applied across all mediums and platforms. Students will learn how the creative process fits into the planning process and how to distinguish the difference between strategic development and execution (design). It discusses the development of creative concepts that are designed to meet advertising objectives. Students will also learn to understand the difference between effectiveness and creativity.

21st Century Advertising

The 21st Century Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies; and account management that will include presentation sessions on getting clients to buy into the strategy. Students will be taught the fundamentals of advertising and what are the difference between marketing planning and advertising planning. The focus is on advertising planning and the processes involved. Students will also learn from the perspective of key players in the advertising industry and how do they contribute to the advertising process. Does advertising lie? What are the control mechanisms to ensure ethical practice in the advertising industry?


The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative concepts that sell. For those interested in pursuing a career in advertising, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.


The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works. This module will focus mainly on areas such as what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity.

Innovative Marketing

The Innovative Marketing module introduces fundamental but industry relevant marketing concepts and framework.​

Students will learn to perform accurate consumer research through qualitative and quantitative research paradigms, the importance of market segmentation and how it influences message development. Students will also learn about Omni-channel marketing, inbound marketing and how analyzed data plays a strategic role in the new world marketing.

Digital Marketing

The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid Media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.

TVC (Concept + Development)

The TVC (Concept + Development) module is an introduction to TV advertising medium. Understanding what it’s best for, how has it developed, how has it evolved. Students will learn to write a TVC Script, the importance of brief, understanding AIDA model, how to apply AIDA and how to get it right and use it to decide on a film approach. The ten commonly used approaches, their merits and pitfalls. They will also learn to craft a storyboard and present it effectively to make a great TVC with great ideas.​

M.A.D. Integrated Campaign Project

The M.A.D. Integrated Campaign Project is the final major project for all Specialist Diploma in Advertising Design students. Students will have to integrate everything they have learned from the past modules with a self-initiated project, combining elements of marketing, advertising, and design. This full-fledged project allows students to implement their design methods, communication design, marketing, and advertising strategies into a solid campaign that can be used as an industry worthy portfolio piece.

Entry Requirements


  • Applicants are to be aged 16 or above when applying.

  • GCE 'O' level with minimum 3 credits (C6) or equivalent

  • For those who have completed CMA Diploma in Communication Design, or other diplomas of the same capacity from polytechnics or private institutions, may apply.

  • An interview may be conducted upon your application to review your eligibility.

  • A special bridging program may be required for those who have not met the full requirements.


  • VIETNAM - Minimum year 10 education

  • CHINA - High School Senior Level 2 or equivalent


  • MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

  • At least 'O' Level English (C6) or equivalent

*Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)

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