Image by William Thomas

CHATSWORTH MEDI@RT ACADEMY

Professional Certificate in Corporate Identity Design

The Professional Certificate in Corporate Identity Design will equip students with a strong fundamental skill set in visual literacy, technical executions and design software competency. Besides learning how to create/design a logo/brand identity, they will also learn how to do market analysis & consumer research, goal setting, and envisioning of a brand personality, as these are crucial aspects in the overall process to create a good corporate identity.

Image by William Thomas

CHATSWORTH MEDI@RT ACADEMY

Learning Outcomes

  • Understanding the elements and principles of design

  • Understanding the importance of design visual literacy and how to use it to communicate effectively

  • Developing skill sets for the use of basic and advanced Adobe Illustrator and Photoshop

  • Understanding the concept of Typography and how to correctly use the right Typeface for the right application

  • Crafting and creating of a strong corporate brand identity

Visual Communication


Visual Communication is a key cornerstone of great design. Students of visual communication will embark on a creative adventure to explore, discover and cultivate themselves to become a successful visual communication designer. Through this journey, they will learn the importance of integrating basic design elements, principles of design, visual composition and relationships to identity and resolve visual problems. Specifically, the course focuses on the design process and function, graphical experimentation and developing skills for a visual communication designer.




Digital Studios I


The Digital Studios I module provides a comprehensive coverage of Adobe Illustrator, from the fundamentals, all the way to advanced Illustrator techniques. Students will learn essential vector drawing tools to unlock their creative potential and how to use shortcuts to enhance their design workflow. They will learn to create and construct logo designs, 2 and 3-dimensional graphics, realistic illustrations, perspective drawing and 3-dimensional packaging mockups. Specifically, this course focuses on equipping students with professional industry skills and techniques to edit and create vector visuals and effects in the highly visual saturated society today.




Digital Studios II


The Digital Studios II module introduces students to the professional practice and experts’ choice of digital image editing: Adobe Photoshop. Here, students will learn the fundamentals of Photoshop, all the way to advance techniques used for editing, manipulating, retouching and enhancing of digital images. They will be actively involved in the design process, and through integrating raster and vector images with Illustrator, maximise the full potential of the tools to create appealing visuals ready for the industry.




Typography and Communication Design


The art and technique of arranging type to make it visually appealing, engaging and attention grabbing. This module provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication design. Students will learn the history of type, anatomy, terminology, principles of typography, typographic layout, type aesthetics and consideration. They will also learn the different typographic elements, letter structures, type personality, the tone of voice and above all, acquire an in-depth understanding of the role, purpose and function of typography.




Corporate Identity and Design


There is a saying that clothes make a man. Figuratively speaking, the ‘clothes’ of a company and the manner in which they present themselves lie in their corporate identity or corporate image. Besides teaching the students to create a corporate personality, this module also explores the components of a corporate identity programme that will promote consistency in both discipline and application. Students will learn about the coming of corporate communications, the story, visual and package, science of symbols, logos and colours, logotype and semiotics, supporting devices and applications, corporate design mandatories and the corporate identity system and why is it so important - the science behind every corporation’s ‘persona’.





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Course Details

Full Time
Part Time

Duration

Course Duration: 12 Months

Lecturer:Students Ratio: 1:20

Upcoming Intakes

Full Time:  2 Jan 2020

Duration

Course Duration: 10 Months

Lecturer:Students Ratio: 1:30

Upcoming Intakes

Part Time: 2 Dec 2019

Entry Requirements
  • Applicants are to be aged 16 or above when applying.

  • GCE 'O' level with minimum 3 credits (C6) or equivalent

  • Applicant not meeting the entry requirement may need to undergo an interview.

  • VIETNAM - Minimum year 10 education

  • CHINA - High School Senior Level 2 or equivalent

  • INDONESIA - SMU2

  • MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

  • At least 'O' Level English (C6) or equivalent

*Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)

Singaporean / PR
For Others (With Valid VISA)
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