CHATSWORTH MEDI@RT ACADEMY
Professional Certificate in Corporate Identity Design
The Professional Certificate in Corporate Identity Design will equip students with a strong fundamental skill set in visual literacy, technical executions and design software competency. Besides learning how to create/design a logo/brand identity, they will also learn how to do market analysis & consumer research, goal setting, and envisioning of a brand personality, as these are crucial aspects in the overall process to create a good corporate identity.
CHATSWORTH MEDI@RT ACADEMY
Learning Outcomes
-
Understanding the elements and principles of design
-
Understanding the importance of design visual literacy and how to use it to communicate effectively
-
Developing skill sets for the use of basic and advanced Adobe Illustrator and Photoshop
-
Understanding the concept of Typography and how to correctly use the right Typeface for the right application
-
Crafting and creating of a strong corporate brand identity
Visual Communication
Digital Studios I
Digital Studios II
Typography and Communication Design
Corporate Identity and Design
There is a saying that clothes make a man. Figuratively speaking, the ‘clothes’ of a company and the manner in which they present themselves lie in their corporate identity or corporate image. Besides teaching the students to create a corporate personality, this module also explores the components of a corporate identity programme that will promote consistency in both discipline and application. Students will learn about the coming of corporate communications, the story, visual and package, science of symbols, logos and colours, logotype and semiotics, supporting devices and applications, corporate design mandatories and the corporate identity system and why is it so important - the science behind every corporation’s ‘persona’.
Request for a Brochure
Course Details
Full Time
Part Time
Duration
Course Duration: 12 Months
Lecturer:Students Ratio: 1:20
Upcoming Intakes
Full Time: 2 Jan 2020
Duration
Course Duration: 10 Months
Lecturer:Students Ratio: 1:30
Upcoming Intakes
Part Time: 2 Dec 2019
Entry Requirements
-
Applicants are to be aged 16 or above when applying.
-
GCE 'O' level with minimum 3 credits (C6) or equivalent
-
Applicant not meeting the entry requirement may need to undergo an interview.
-
VIETNAM - Minimum year 10 education
-
CHINA - High School Senior Level 2 or equivalent
-
INDONESIA - SMU2
-
MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2
-
At least 'O' Level English (C6) or equivalent
*Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)