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CHATSWORTH MEDI@RT ACADEMY

Postgraduate Diploma in Digital Marketing

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Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process of completing all the 6 modules.

Always keen to find out how you can make use of the data you have on hand to better understand your customer and how they behave throughout their journey with your brand? Ready to learn more about mapping out, designing and enhancing your customer experience (CX) with tried & tested methodology used by some of the biggest tech companies?

Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more.

Find up how you can up your digital game with our carefully curated modules taught by from some very experienced domain experts from various industries.

Course Modules

Customer Behavioural Insights with Data Intelligence


Customer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics. It examines how emotions, attitudes, and preferences affect buying behaviour.

Understand how digital is changing the buyer purchase decision and use data to come out with actionable outcomes that will help increase business profitability.




O2O Brand Communication Strategy


In this module, participants will learn how to redesign their message strategy and integrated communication framework in O2O platform to reach out to their customers.

Brand communication strategy is a strategic communication framework that clearly articulates company's value proposition to the customers in various communication channels including media relations, social and online communications, branding, visual communications etc.




Trending Technologies for Marketers


The hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change.

​ Students will be learning about trending topics and technologies like Internet of Things (IoT), Machine Learning, Blockchain, Data Intelligence etc. and how they can affect the behaviour of your consumers and your business.




Customer Experience Journey Mapping and Design (O2O)


Customer experience (CX) refers to the sum of every interaction a customer has with a business, both pre and post-sale, online and offline.

In this module, participants will learn practical tools in understanding and mapping their customer experience journey. With the insights of behavioural purchase, they will be redesigning, curating and prototyping customer experience in various touchpoint from brand reachability, purchase processes to post-sales services.




Strategic Digital Marketing For Senior Management


Critically appraise the changing digital landscape coupled with the demands of today’s ever changing consumer needs.

This challenges us to always be armed with a flexible strategic framework that continually extracts value from the brands and products we market in an uncertain digitally data-centric environment.




Practicum Project with Mentorship


In this final module, participants will be given a real brief to work on and will need to research, analyse, conceptualise and pitch a digital marketing solution/strategy to panel of judges, made up of very experienced industry practitioners.

The strategy/solution is to be done while being closely mentored by a mentor practitioner holding senior position in his/her organization.





 
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Featured Trainers

UX Lead, APAC Paypal

Chelsea Chen

Senior Director of Marketing, Cloudera APAC

Daniel Ng

Founder, AAGO Consulting

Jean Tan

 
Guest Speakers

Michelle Yip

EVP, E-Commerce Lazada

Dr. David Hardoon

Chief Data Officer,

Monetary Authority of Singapore ​

Irene Lim

AVP, Customer Relations

The Ascott Limited

Shah Widjaja

Managing Director, Bridge & Tower International

Gerry Seah

Founder, My Working Title

Jael Chng

ManghamGaxiola McgarryBowen

Rob Gax

Founder, Startup Women Asia

Christina Teo

 

Course Detials

Duration

Course Duration: 6 Months

Lecturer:Students Ratio: 1:20

Upcoming Intakes

Full Time:  March 2021

Duration

Course Duration: 10 Months

Lecturer:Students Ratio: 1:30

Upcoming Intakes

Part Time: March 2021

Full Time
Part Time
 
Entry Requirement

Min Bachelor Degree

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