Diploma in Photography and Digital Imaging

Question 1

Visual Communication

Answer

This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer. Students will learn the importance of how to integrate basic design elements, principles of design, visual composition and relationships to develop and resolve visual problems. Specifically, this course focuses on the design process, function, exploration of various media, graphical experimentation, theoretical and practical skills of visual communication design. The aim of this module is to provide students an insightful experience on the role of visual communication design, purpose, function, process and contemporary practices of visual communication.

Question 2

Fundamentals of Photography

Answer

This module delves first into the history of photography and the documentation of its advancements. The technical skills needed to operate a DSLR camera in manual mode will then be taught through theoretical and practical means, giving students the trust and confidence to operate a professional camera. Through this course, students will also learn to develop and master the ‘eye’ for photography through assignment practice. The aim of this module is to equip students with the fundamental skills and techniques needed in order to operate a professional DSLR.

Question 3

Digital Imaging I (Adobe Photoshop & Lightroom)

Answer

Instead of learning Photoshop and Lightroom separately, the new Digital Imaging I module combines both these essential software into a single course. This not only allows for an easier cross learning between the two software, but also allows students to gain a more comprehensive understanding of how Photoshop and Lightroom can compliment each other to reach greater editing and re-touching heights.

Question 4

Natural and Studio Lighting

Answer

What is light; what is light in photography? Students who go through this module will fully understand the effects of light and how it can create or destroy. The various types of light sources (both natural and artificial/studio lights) and how to correctly use them to your advantage will be taught through theoretical and practical examples. The module also aims to get students to be familiar with the different types of studio lighting & equipment and how to operate them professionally and efficiently.

Question 5

Portraiture Photography

Answer

They say the eyes of a person are the windows to their soul. In Portraiture Photography module, you will learn the techniques professionals use to capture stunning portraitures, the correct lenses to use, lighting for different skin tones and textures etc. The student will also learn the correct workflow for portraiture shoots for both studio and outdoor settings.

Question 6

Product Photography

Answer

The Product Photography module teaches you creative and innovative ways for photographing products, filling your portfolio with commercial worthy product shots. Learn priceless tips, camera settings and secrets advertising agencies / professional product photographers use to breathe life into even the most boring and mundane objects. You will also learn the correct workflow for product shoots in both studio and outdoor settings.

Question 7

Fashion Photography

Answer

The Fashion Photography module introduces students to the intensity of professional fashion photography. You will learn the entire process of setting up for a fashion shoot, how to direct a professional model and the make-up artist to create the look you want; the various fashion styles and themes; the different innovative ways to use studio lighting etc. You will also learn to correctly select your shots for use in different display platforms, such as websites, magazine covers, newspaper ads etc.

Question 8

Documentary Photography

Answer

The camera is capable of capturing important events and decisive moments, but not all pictures are of flash and brilliance. Sometimes the photographer takes a step back, reflects, and becomes an author to their shots. In Documentary Photography, students will learn what it takes to be a professional documentary photographer - the proper code of conduct, ethics, planning and execution etc. They will also learn tips to scale from 1,000 photos to 10, different methods of editing and continuity of a professional documentary.

Question 9

Portfolio Presentation

Answer

Having a proper portfolio allows a photographer to share their work with potential clients easily and readily. Just like how an exceptional portfolio would open the doors to plenty of opportunities, having a poor one would do the opposite. In this module, students will learn how to build their portfolio and the tips to improve it. Know how to properly ‘curate’ a portfolio; how to pitch and ‘sell’ it; understand what clients see – these are all crucial when building a portfolio. Work to create a stunning portfolio that in turn, works for you!