Parallel Lines

CHATSWORTH MEDI@RT ACADEMY

Diploma in Digital Marketing

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Diploma in Digital Marketing is a comprehensive programme, integrating both strategic and pragmatic approaches, to prepare you well to face marketing challenges in the digital world. Be it whether you are a newbie to digital marketing or a hot-seated marketer who is learning on the job, you will benefit from this well-thought-out communications programme that builds you a strong foundation in digital marketing.

How digital technology changes our buying behaviours, what is social listening, how to develop content that builds your digital assets and more. It is also an equipping workshop that demands your creative muscle, polishes your art of storytelling and executes your great plans into published digitalwork.

 
Course Modules

Digital Marketing


What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid Media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.




Social Media Marketing


Apart from being trained to become a strong social media practitioner, some useful skills which you can expect to acquire from this course are: • Content Creation • Conversation Management & Community Building • Microblogging and Influencer Management • Social Media Readiness Assessment of an Organisation •Social Media for Event Marketing




Content Marketing and Creation (Storytelling)


Content is king, conversation is Queen. It is science to understand your audience, it is an art to make them follow you. You will learn what content marketing is and how to engage your online community through storytelling. This course comprises of essential skills like choosing the right tools, the art of telling a story, tone of voice, small production budgeting, etc. for effective storytelling via different media.




Innovative Marketing


The Innovative Marketing module covers time-established marketing principles as a foundation from which to approach and integrate the latest strategies and technologies, to create novel marketing solutions in the digital age. Students will also learn from industry relevant case studies how to conduct market research and conceptualise innovative and engaging marketing campaigns to meet set objectives.




Branding


The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works. This module will focus mainly on areas such as what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity.




Copywriting


The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative concepts that sell. For those interested in pursuing a career in advertising, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.





 
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M.A.D. GURUS

Our Lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students.

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Kenji Choo

Academic Director,

Chatsworth Medi@rt Academy

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Chelsea Chen

UX Lead, APAC, PayPal

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Rob Gax

Founder, Mangham Gaxiola Mcgarry Bowen

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Chris Frost

Founder & APAC CEO,

Cogs Agency Singapore

Course Details

 

Duration

Course Duration: 12 Months

Lecturer:Students Ratio: 1:20

Upcoming Intakes

Full Time:  March 2021

Entry Requirements
  • Applicants are to be aged 16 or above when applying.

  • GCE 'O' level with minimum 3 credits (C6) or equivalent

  • Applicant not meeting the entry requirement may need to undergo an interview.

  • VIETNAM - Minimum year 10 education

  • CHINA - High School Senior Level 2 or equivalent

  • INDONESIA - SMU2

  • MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

  • At least 'O' Level English (C6) or equivalent

*Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)

Singaporean / PR
For Others (With Valid VISA)
 
 

Why us?

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