Diploma in Digital Marketing

Question 1

Digital Marketing

Answer

What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid Media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.

Question 2

Social Media Marketing

Answer

Apart from being trained to become a strong social media practitioner, some useful skills which you can expect to acquire from this course are: • Content Creation • Conversation Management & Community Building • Microblogging and Influencer Management • Social Media Readiness Assessment of an Organisation •Social Media for Event Marketing

Question 3

Content Marketing & Creation (Storytelling)

Answer

Content is king, conversation is Queen. It is science to understand your audience, it is an art to make them follow you. You will learn what content marketing is and how to engage your online community through storytelling. This course comprises of essential skills like choosing the right tools, the art of telling a story, tone of voice, small production budgeting, etc. for effective storytelling via different media.

Question 4

Innovative Marketing

Answer

The Innovative Marketing module introduces fundamental but industry relevant marketing concepts and framework. Students will learn to perform accurate consumer research through qualitative and quantitative research paradigms, the importance of market segmentation and how it influences message development. Students will also learn about Omni-channel marketing, inbound marketing and how analyzed data plays a strategic role in the new world marketing.

Question 5

Branding

Answer

The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works. This module will focus mainly on areas such as what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity.

Question 6

Copywriting

Answer

The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative concepts that sell. For those interested in pursuing a career in advertising, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.