Specialist Diploma in Advertising Design

Professional Diploma in Advertising and Design Course

I'm guessing no one told you what it would be like, after you got your degree/diploma from your design course, eh? That you would be sitting behind your desk, designing, without being able to voice your ideas & opinions; and being uninvolved in the creative process.
We know how it feels, having all of those creative marketing & advertising ideas pent-up inside, not being able to share them. Let us, help you unlock this side of you.

This is no practical design course, but the way. In this theory-based course, you will be taught the strategic portion pertaining to Marketing & Advertising.

MODULES DESCRIPTION

Creative Thinking

The Creative Thinking module is a place where students are taught the methods to construct, create and develop ideas, which can be applied across all mediums and platforms. Students will learn how the creative process fits into the planning process and how to distinguish the difference between strategic development and execution (design). It discusses the development of creative concepts that are designed to meet advertising objectives. Students will also learn to understand the difference between effectiveness and creativity.

21st Century Advertising

The 21stCentury Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies; and account management that will include presentation sessions on getting clients to buy into the strategy. Students will be taught the fundamentals of advertising and what are the difference between marketing planning and advertising planning. The focus is on advertising planning and the processes involved. Students will also learn from the perspective of key players in the advertising industry and how do they contribute to the advertising process. Does advertising lie? What are the control mechanisms to ensure ethical practice in the advertising industry?

Copywriting

The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative concepts that sell. For those interested in pursuing a career in advertising, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.

Branding

The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works. This module will focus mainly on areas such as what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity.

Innovative Marketing

The Innovative Marketing module introduces fundamental but industry relevant marketing concepts and framework.

Students will learn to perform accurate consumer research through qualitative and quantitative research paradigms, the importance of market segmentation and how it influences message development. Students will also learn about Omni-channel marketing, inbound marketing and how analyzed data plays a strategic role in the new world marketing.

Digital Marketing

The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid Media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.

TVC (Concept + Development)

The TVC (Concept + Development) module is an introduction to TV advertising medium. Understanding what it’s best for, how has it developed, how has it evolved. Students will learn to write a TVC Script, the importance of brief, understanding AIDA model, how to apply AIDA and how to get it right and use it to decide on a film approach. The ten commonly used approaches, their merits and pitfalls. They will also learn to craft a storyboard and present it effectively to make a great TVC with great ideas.

M.A.D. Integrated Campaign Project

The M.A.D. Integrated Campaign Project is the final major project for all Professional Diploma in Advertising and Design students. Students will have to integrate everything they have learned from the past modules with a self-initiated project, combining elements of marketing, advertising, and design. This full-fledged project allows students to implement their design methods, communication design, marketing, and advertising strategies into a solid campaign that can be used as an industry worthy portfolio piece.

Upcoming intakes

Part Time
2 Dec 2019

Full time
20 Jan 2020

Download Application Form here

Courses Comparison

Downloadable Brochure

Tuition Fees

Course Duration

Maximum 22 Months (Full Time)
Maximum 30 Months (Part Time)

Lecturer: Students Ratio

1:20 (Full Time)
1:30 (Part Time)

Entry Requirements

For Singapore Citizen / PR

Applicants are to be aged 18 or above when applying.
GCE 'O' level with minimum 3 credits (C6) or equivalent
For those who have completed CMA Diploma in Communication Design, or other diplomas of the same capacity from polytechnics or private institutions, may apply.
An interview may be conducted upon your application to review your eligibility.
A special bridging program may be required for those who have not met the full requirements.

For Others (with valid visa)

VIETNAM - Minimum year 10 education

CHINA - High School Senior Level 2 or equivalent

INDONESIA - SMU2

MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

OTHERS

Minimum year 10 education
China and other countries : High School Senior Level 2 and above or equivalent Diplomas
Indonesian : SMU2 and above
Malaysia : SPM/STPM/Chinese Independent – High School Senior 2
Others : Min Year 10 and above.

Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)

Language Requirements
At least 'O' Level English (C6) or equivalent

Graduation Requirements and Course Assessment

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Workshop

"CMA has fully pushed my creativity and passion for design to a higher level. From a typical designer to a full fledged creative person who can design AND sell the ideas to my boss and clients effectively! My pay is multiplied and I get my promotion in shortest period of time! Thanks to MAD Formula!"

David Chen
CMA Graduate
Art Director of Ogilvy & Mather (Shanghai)

What other students say...

Crowbar Awards
1 Silver Award
1 Bronze Award
Campaign:
"Electricise"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Category: Silver – Direct Category
Bronze – Integrated Campaign Category

Crowbar Awards
1 Bronze Award
Campaign:
"Digital Detox"

Student:
Audrey Khang, Chelsea Chen
School: Chatsworth Medi@rt Academy
Category: Bronze– Integrated Campaign

Crowbar Awards
3 Bronze Awards
Campaign:
"Breathing Life into Stories"

Student:
BrandonLoh, Jimmy Yap
and Seng Hwee Ho
School: Chatsworth Medi@rt Academy
Category: Bronze (Posters, Transit)
Bronze (Posters. Non-Transit))
Bronze (Print/Press)

Crowbar Awards
Finalist
Campaign:
"It's Nice that / Powered by Peers"

Student:
Fuad Rahmat, Marcus Ng, Brandon Loh
and Joyce Tay
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalist
Campaign:
"Soothe Your Stomach"

Student:
Roana Koh
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalists
Campaign:
"Burning Point"

Student:
Ting Yu Goh, Xue Ni Yeo, Jimmy Yap, Seng Hwee Ho, Roana Koh
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalists
Campaign:
"Pacer, Every step counts"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy

Crowbar Awards
4 Silver Awards
Campaign:
"Nanoblock - Small Creation, Big Stories"

Student:
Andy Xu Dexiang, Chua See Hiang, Kam Pei Wan Amelie
School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters)
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Art Direction)

Crowbar Awards
3 Bronze Awards
Campaign:
"Oral B - Catch"

Student:
Idris Bin Afandi

School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Illustration)

D&AD
Student Yellow Pencil
Campaign:
"Peace One Day"

Student:
Amelie Kam Pei Wen, Andy Dexiang Xu,
Fleur Vella, Goh Ting Yu, Violaine Hemery
School: Chatsworth Medi@rt Academy
Category: Open Brief

Can I join without design background?

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