CMA Design Courses - Postgraduate Diploma in Digital Marketing

DDM

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Postgraduate Diploma
in
Digital Marketing

Always keen to find out how you can make use of the data you have on hand to better understand your customer and how they behave throughout their journey with your brand? Ready to learn more about mapping out, designing and enhancing your customer experience (CX) with tried & tested methodology used by some of the biggest tech companies?

Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more.

Find up how you can up your digital game with our carefully curated modules taught by from some very experienced domain experts from various industries.

Learn.
Execute.
Discuss.
Repeat.

Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process of completing all the 6 modules.

Customer Behavioural Insights with Data Intelligence

Customer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics. It examines how emotions, attitudes, and preferences affect buying behaviour.

​ Understand how digital is changing the buyer purchase decision and use data to come out with actionable outcomes that will help increase business profitability.

O2O Brand Communication Strategy

In this module, participants will learn how to redesign their message strategy and integrated communication framework in O2O platform to reach out to their customers.

Brand communication strategy is a strategic communication framework that clearly articulates company's value proposition to the customers in various communication channels including media relations, social and online communications, branding, visual communications etc.

Trending Technologies for Marketers

The hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change.

​ Students will be learning about trending topics and technologies like Internet of Things (IoT), Machine Learning, Blockchain, Data Intelligence etc. and how they can affect the behaviour of your consumers and your business.

Customer Experience Journey Mapping and Design (O2O)

Customer experience (CX) refers to the sum of every interaction a customer has with a business, both pre and post-sale, online and offline.

In this module, participants will learn practical tools in understanding and mapping their customer experience journey. With the insights of behavioural purchase, they will be redesigning, curating and prototyping customer experience in various touchpoint from brand reachability, purchase processes to post-sales services.

Strategic Digital Marketing For Senior Management

Critically appraise the changing digital landscape coupled with the demands of today’s ever changing consumer needs.

This challenges us to always be armed with a flexible strategic framework that continually extracts value from the brands and products we market in an uncertain digitally data-centric environment.

Practicum Project with Mentorship

In this final module, participants will be given a real brief to work on and will need to research, analyse, conceptualise and pitch a digital marketing solution/strategy to panel of judges, made up of very experienced industry practitioners.

The strategy/solution is to be done while being closely mentored by a mentor practitioner holding senior position in his/her organization.


LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.


GLOBAL

MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.

From overseas trips to competitions, camps and advertising awards competition such as Adfest in Thailand and Adstars Korea; to global networking lunches, we have the students’ expansion of their creative minds at heart.

12 months. 6 modules. 7pm - 10pm. Once* / week.

INTAKE ENTRY REQUIREMENT DURATION CLASSES TIME
March 2019 Min bachelor degree 12 months Once per week 7pm - 10pm

featured trainers

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Nick Goh

CEO,

YP (Yellow Pages) Consulting

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Chelsea Chen

UX Lead, APAC

PayPal

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Daniel Ng

Senior Director of Marketing,

Cloudera APAC

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Jean Tan

Founder,

AAGO Consulting

guest speakers

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Michelle Yip

EVP, E-Commerce Lazada

Dr. David Hardoon

Dr. David Hardoon

Chief Data Officer,
Monetary Authority of Singapore ​

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Irene Lim

AVP, Customer Relations
The Ascott Limited

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Shah Widjaja

Head of Design & Strategy,
PALO IT

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Gerry Seah

Managing Director,
Bridge & Tower International

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Jael Chng

Founder,
My Working Title

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Rob Gax

Founder,
ManghamGaxiola McgarryBowen

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Christina Teo

Founder,

Startup Women Asia

OUR STUDENTS WORK IN

and many more...

Upcoming intakes
Part Time7 Dec 2018
Download Application Form here
 
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