CMA Design Courses - Diploma in Digital Marketing

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Diploma in Digital Marketing

Professional Diploma in Advertising and Design Course

Diploma in Digital Marketing is a comprehensive programme, integrating both strategic and pragmatic approaches, to prepare you well to face marketing challenges in the digital world. Be it whether you are a newbie to digital marketing or a hot-seated marketer who is learning on the job, you will benefit from this well-thought-out communications programme that builds you a strong foundation in digital marketing.

How digital technology changes our buying behaviours, what is social listening, how to develop content that builds your digital assets and more. It is also an equipping workshop that demands your creative muscle, polishes your art of storytelling and executes your great plans into published digitalwork.

MODULES DESCRIPTION

Branding
The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works. This module will focus mainly on areas such as what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity.
Innovative Marketing
The Innovative Marketing module introduces fundamental but industry relevant marketing concepts and framework.

Students will learn to perform accurate consumer research through qualitative and quantitative research paradigms, the importance of market segmentation and how it influences message development. Students will also learn about Omni-channel marketing, inbound marketing and how analyzed data plays a strategic role in the new world marketing.
Copywriting
The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative concepts that sell. For those interested in pursuing a career in advertising, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.
Digital Marketing
The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid Media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.
Content Marketing and Creation (storytelling)
Content is king, conversation is Queen. It is science to understand your audience, it is an art to make them follow you. You will learn what content marketing is and how to engage your online community through storytelling.

This course comprises of the below essential skills for effective storytelling through different media:
  • Choosing the right tools
  • The art of telling a story
  • Tone of voice
  • Small production budgeting
  • Producing, editing & post production of a short video using simple equipment
  • Drawing the right visuals to drive the message
  • Using social media to promote your content
Social Media Marketing
Learn about the everchanging social media landscape and how you can use it to your advantage from personal branding to creating a social media marketing strategy for your company. This course will also touch on the difference between using social media for the usual corporation and for a non-profit organisation.

Apart from being trained to become a strong social media practitioner, some useful skills which you can expect to acquire from this course are:
  • Content Creation
  • Conversation Management & Community Building
  • Microblogging and Influencer Management
  • Social Media Readiness Assessment of an Organisation
  • Social Media for Event Marketing
 
Upcoming intakes
Part Time 6th Nov 2017
Download Application Form here
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Course Duration

Maximum 10 Months (Full Time)
Maximum 12 Months (Part Time)

Lecturer:students Ratio

1:20 (Full Time)
1:25 (Part Time)
Average Number of Students: 15 per class

Entry Requirements

For Singapore Citizen / PR

  • Applicants are to be aged 17 or above when applying.
  • GCE 'N' level with minimum 3 years of relevant working experience in the marketing field or
  • ITE / GCE 'Ó' level or equivalent, or
  • Diploma or Degree holders with major in Marketing may apply exemption for the marketing module.

For Others (with valid visa)

VIETNAM - Minimum year 10 education

CHINA - High School Senior Level 2 or equivalent

INDONESIA - SMU2

MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

OTHERS

  • Minimum year 10 education
  • China and other countries : High School Senior Level 2 and above or equivalent Diplomas
  • Indonesian : SMU2 and above
  • Malaysia : SPM/STPM/Chinese Independent – High School Senior 2
  • Others : Min Year 10 and above.

Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)


Language Requirements
At least 'N' Level English (C6) or equivalents



Graduation Requirements and Course Assessment





Gerry Seah

"CMA has fully pushed my creativity and passion for design to a higher level. From a typical designer to a full fledged creative person who can design AND sell the ideas to my boss and clients effectively! My pay is multiplied and I get my promotion in shortest period of time! Thanks to MAD Formula!"

David Chen
CMA Graduate
Art Director of Ogilvy & Mather (Shanghai)


What other students say...
 
 
Crowbar Awards
1 Silver Award
1 Bronze Award

Campaign:
"Electricise"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Category: Silver – Direct Category
Bronze – Integrated Campaign Category
Crowbar Awards
1 Bronze Award

Campaign:
"Digital Detox"

Student:
Audrey Khang, Chelsea Chen
School: Chatsworth Medi@rt Academy
Category: Bronze– Integrated Campaign
Crowbar Awards
3 Bronze Awards

Campaign:
"Breathing Life into Stories"

Student:
BrandonLoh, Jimmy Yap
and Seng Hwee Ho
School: Chatsworth Medi@rt Academy
Category: Bronze (Posters, Transit)
Bronze (Posters. Non-Transit))
Bronze (Print/Press)
 
Crowbar Awards
Finalist

Campaign:
"It's Nice that / Powered by Peers"

Student:
Fuad Rahmat, Marcus Ng, Brandon Loh
and Joyce Tay
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalist

Campaign:
"Soothe Your Stomach"

Student:
Roana Koh
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalists

Campaign:
"Burning Point"

Student:
Ting Yu Goh, Xue Ni Yeo, Jimmy Yap, Seng Hwee Ho, Roana Koh
School: Chatsworth Medi@rt Academy
 
Crowbar Awards
Finalists

Campaign:
"Pacer, Every step counts"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Crowbar Awards
4 Silver Awards

Campaign:
"Nanoblock - Small Creation, Big Stories"

 
Student:
Andy Xu Dexiang, Chua See Hiang, Kam Pei Wan Amelie
School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters)
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Art Direction)
Crowbar Awards
3 Bronze Awards

Campaign:
"Oral B - Catch"

 
Student:
Idris Bin Afandi

School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Illustration)
 
D&AD Logo
D&AD
Student Yellow Pencil

Campaign:
"Peace One Day"

Student:
Amelie Kam Pei Wen, Andy Dexiang Xu,
Fleur Vella, Goh Ting Yu, Violaine Hemery
School: Chatsworth Medi@rt Academy
Category: Open Brief
 
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