CMA Design Courses - Marketing, Advertising & Design course

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Marketing, Advertising & Design course

Postgraduate Diploma
in
Digital Marketing

Always keen to find out how you can make use of the data you have on hand to better understand your customer and how they behave throughout their journey with your brand? Ready to learn more about mapping out, designing and enhancing your customer experience (CX) with tried & tested methodology used by some of the biggest tech companies?

Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more.

Find up how you can up your digital game with our carefully curated modules taught by from some very experienced domain experts from various industries.

Learn.
Execute.
Discuss.
Repeat.

Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process of completing all the 6 modules.

Customer Behavioural Insights with Data Intelligence

Customer behaviour is an inter-disciplinary social science that blends elements from psychology, sociology, social anthropology, ethnography, marketing and economics. It examines how emotions, attitudes, and preferences affect buying behaviour.

​ Understand how digital is changing the buyer purchase decision and use data to come out with actionable outcomes that will help increase business profitability.

O2O Brand Communication Strategy

In this module, participants will learn how to redesign their message strategy and integrated communication framework in O2O platform to reach out to their customers.

Brand communication strategy is a strategic communication framework that clearly articulates company's value proposition to the customers in various communication channels including media relations, social and online communications, branding, visual communications etc.

Trending Technologies for Marketers

The hypothetical moment in time when artificial intelligence and other technologies have become so advanced that humanity undergoes a dramatic and irreversible change.

​ Students will be learning about trending topics and technologies like Internet of Things (IoT), Machine Learning, Blockchain, Data Intelligence etc. and how they can affect the behaviour of your consumers and your business.

Customer Experience Journey Mapping and Design (O2O)

Customer experience (CX) refers to the sum of every interaction a customer has with a business, both pre and post-sale, online and offline.

In this module, participants will learn practical tools in understanding and mapping their customer experience journey. With the insights of behavioural purchase, they will be redesigning, curating and prototyping customer experience in various touchpoint from brand reachability, purchase processes to post-sales services.

Strategic Digital Marketing For Senior Management

Critically appraise the changing digital landscape coupled with the demands of today’s ever changing consumer needs.

This challenges us to always be armed with a flexible strategic framework that continually extracts value from the brands and products we market in an uncertain digitally data-centric environment.

Practicum Project with Mentorship

In this final module, participants will be given a real brief to work on and will need to research, analyse, conceptualise and pitch a digital marketing solution/strategy to panel of judges, made up of very experienced industry practitioners.

The strategy/solution is to be done while being closely mentored by a mentor practitioner holding senior position in his/her organization.


LECTURERS

Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.


GLOBAL

MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries.

From overseas trips to competitions, camps and advertising awards competition such as Adfest in Thailand and Adstars Korea; to global networking lunches, we have the students’ expansion of their creative minds at heart.

12 months. 6 modules. 7pm - 10pm. Once* / week.

INTAKE ENTRY REQUIREMENT DURATION CLASSES TIME
March 2019 Min bachelor degree 12 months Once per week 7pm - 10pm

featured trainers

nick.jpg

Nick Goh

CEO,

YP (Yellow Pages) Consulting

Chelsea.jpeg

Chelsea Chen

UX Lead, APAC

PayPal

Daniel Ng.jpeg

Daniel Ng

Senior Director of Marketing,

Cloudera APAC

Jean Tan.jpeg

Jean Tan

Founder,

AAGO Consulting

guest speakers

nick.jpg

Michelle Yip

EVP, E-Commerce Lazada

Dr. David Hardoon

Dr. David Hardoon

Chief Data Officer,
Monetary Authority of Singapore ​

Daniel Ng.jpeg

Irene Lim

AVP, Customer Relations
The Ascott Limited

Jean Tan.jpeg

Shah Widjaja

Head of Design & Strategy,
PALO IT

nick.jpg

Gerry Seah

Managing Director,
Bridge & Tower International

Chelsea.jpeg

Jael Chng

Founder,
My Working Title

Daniel Ng.jpeg

Rob Gax

Founder,
ManghamGaxiola McgarryBowen

Jean Tan.jpeg

Christina Teo

Founder,

Startup Women Asia

OUR STUDENTS WORK IN

and many more...

Professional Certificate
In Online Media Design

Professional Diploma in Advertising and Design Course

You! The passionate closet creative, who feels like taking the first step to become a Graphic Designer; because you're not quite ready to take that giant step forward enrolling in a design course (It's okay, we have all been there once in our lives).

Upcoming intakes
Part Time
2 Dec 2019
Full Time
20 Jan 2020


Download Application Form here
Courses Comparison
>>
Tuition Fees
>>
Share this

Course Outline

 

The Professional Certificate in Online Media Design will equip students with a strong fundamental skill set in visual literacy, technical executions and design software competency. Apart from having a strong design fundamental, students will learn what is online media, the media types, channels vs social media, as well as the importance of online presence for brands and how to reach an audience through online media. Through audience profiling, planning of campaign schedules and learning the importance of storytelling, students also delve into the UI and UX aspects of online media design, as well as learn, understand the properties of different kind of web languages, in order to effectively curate and design and online media campaign.

Learning outcomes

  1. Understanding the elements and principles of design
  2. Understanding the importance of design visual literacy and how to use it to communicate effectively
  3. Developing skill sets for the use of basic and advanced Adobe Illustrator and Photoshop
  4. Understanding the concept of Typography and how to correctly use the right Typeface for the right application
  5. Understand the broad spectrum of online media to curate and design an online media campaign

Core Outline

Visual Communication
Typography and Communication Design
 
This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer. Students will learn the importance of how to integrate basic design elements, principles of design, visual composition and relationships to develop and resolve visual problems. Specifically, this course focuses on the design process, function, exploration of various media, graphical experimentation, theoretical and practical skills of visual communication design.

The aim of this module is to provide students an insightful experience on the role of visual communication design, purpose, function, process and contemporary practices of visual communication.
This module provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication design. Students will learn the history of type, anatomy, terminology, type classifications, principles of typography, typographic layout, type aesthetic and type choices consideration. The emphasis includes an in-depth understanding of the role, purpose, and function of typography.

The aim of this module is to provide students with the understanding of how typographic elements such as letter structure, legibility, readability, tone of voices, type personality, characteristics, mood, selection of type choices, integration of other design elements and visual compositional relationships can create a visual impact in visual communication design today.
Digital Studios I (Illustrator)
Digital Studios II (Photoshop)
 
This module introduces students to the essential vector drawing tools to unlock their creative potential with Adobe Illustrator while learning useful shortcuts to enhance their design workflow. Students will learn from fundamental to the advanced techniques of adobe illustrator to create and construct logo design, 2-dimensional and 3-dimensional graphics, special visual effects, typographical graphics, realistic illustrations, perspective drawing and 3D packaging mock up presentation.

The aim of this module is to equip students with the industry professional skills and techniques to edit and create vector visual graphics and special visual effects in the world of visual culture and highly visual saturated society today.
This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation and photo retouching tools for graphic design and multimedia with Adobe Photoshop. Students will learn from fundamental to the advanced skills and techniques of Adobe Photoshop to create special visual effects, artistic interpretation of images and enhance digital photography. The emphasis includes design process, exploration of advanced Photoshop techniques by integrating raster and vector graphics with Adobe Illustrator to maximizing the creative potential of the tools to create appealing visuals to effectively engage the audiences.

The aim of this module is to provide students, graphic designer, web designer, multimedia designer, photographer as well as special effects artist with the professional skills to digital image edit, retouch, process digital image confidently and professionally in your respective profession.
Editorial Design Online Media Design
 
This module introduces students to the broad spectrum of online media. Students will learn what is online media, the media types, channels vs social media, as well as the importance of online presence for brands and how to reach an audience through online media. Through audience profiling, planning of campaign schedules and learning the importance of storytelling, students also delve into the UI and UX aspects of online media design, as well as learn, understand the properties of different kind of web languages, in order to effectively curate and design and online media campaign.
 
 

Course Duration

Maximum 12 Months (Full Time)
Maximum 16 Months (Part Time)

Lecturer: Students Ratio

1:20 (Full Time)
1:30 (Part Time)
Average Number of Students: 15 per class

Entry Requirements

For Singapore Citizen / PR

  • Applicants are to be aged 16 or above when applying.
  • GCE 'N' level with minimum 3 credits (C6) or equivalent
  • Applicant not meeting the entry requirement may need to undergo an interview.

For Others (with valid visa)

VIETNAM - Minimum year 10 education

CHINA - High School Senior Level 2 or equivalent

INDONESIA - SMU2

MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

OTHERS

  • Minimum year 10 education
  • China and other countries : High School Senior Level 2 and above or equivalent Diplomas
  • Indonesian : SMU2 and above
  • Malaysia : SPM/STPM/Chinese Independent – High School Senior 2
  • Others : Min Year 10 and above.

Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)


Language Requirements
At least 'N' Level English (C6) or equivalent



Graduation Requirements and Course Assessment

 
Amelie

"CMA is a warm family that accepts anyone who's passionate about Design. They have trained me up to be an award-winning designer. With their 3-in-1 MAD formula, along with the array of top-notch lecturers, I am all ready to stand out in the creative industry!"

Amelie Kam Pei Wan
CMA Graduate
Winner of D&AD Student Yellow Pencil Award, 4 Silvers at the 2012 Crowbar Awards


What other students say...
 
 
Crowbar Awards
1 Silver Award
1 Bronze Award

Campaign:
"Electricise"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Category: Silver – Direct Category
Bronze – Integrated Campaign Category
Crowbar Awards
1 Bronze Award

Campaign:
"Digital Detox"

Student:
Audrey Khang, Chelsea Chen
School: Chatsworth Medi@rt Academy
Category: Bronze– Integrated Campaign
Crowbar Awards
3 Bronze Awards

Campaign:
"Breathing Life into Stories"

Student:
BrandonLoh, Jimmy Yap
and Seng Hwee Ho
School: Chatsworth Medi@rt Academy
Category: Bronze (Posters, Transit)
Bronze (Posters. Non-Transit))
Bronze (Print/Press)
 
Crowbar Awards
Finalist

Campaign:
"It's Nice that / Powered by Peers"

Student:
Fuad Rahmat, Marcus Ng, Brandon Loh
and Joyce Tay
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalist

Campaign:
"Soothe Your Stomach"

Student:
Roana Koh
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalists

Campaign:
"Burning Point"

Student:
Ting Yu Goh, Xue Ni Yeo, Jimmy Yap, Seng Hwee Ho, Roana Koh
School: Chatsworth Medi@rt Academy
 
Crowbar Awards
Finalists

Campaign:
"Pacer, Every step counts"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Crowbar Awards
4 Silver Awards

Campaign:
"Nanoblock - Small Creation, Big Stories"

 
Student:
Andy Xu Dexiang, Chua See Hiang, Kam Pei Wan Amelie
School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters)
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Art Direction)
Crowbar Awards
3 Bronze Awards

Campaign:
"Oral B - Catch"

 
Student:
Idris Bin Afandi

School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Illustration)
 
D&AD Logo
D&AD
Student Yellow Pencil

Campaign:
"Peace One Day"

Student:
Amelie Kam Pei Wen, Andy Dexiang Xu,
Fleur Vella, Goh Ting Yu, Violaine Hemery
School: Chatsworth Medi@rt Academy
Category: Open Brief
 

Professional Certificate
In Packaging Design

Professional Diploma in Advertising and Design Course

You! The passionate closet creative, who feels like taking the first step to become a Graphic Designer; because you're not quite ready to take that giant step forward enrolling in a design course (It's okay, we have all been there once in our lives).

Upcoming intakes
Part Time
2 Dec 2019
Full Time
20 Jan 2020


Download Application Form here
Courses Comparison
>>
Tuition Fees
>>
Share this

Course Outline

 

The Professional Certificate in Packaging Design will equip students with a strong fundamental skill set in visual literacy, technical executions and design software competency. Apart from having a strong design fundamental, students will also learn the importance of packaging structure construction, technicalities, print production and choosing the right packaging material. Above all, students will be able to effectively create a good packaging design that fits any requirements.

Learning outcomes

  1. Understanding the elements and principles of design
  2. Understanding the importance of design visual literacy and how to use it to communicate effectively
  3. Developing skill sets for the use of basic and advanced Adobe Illustrator and Photoshop
  4. Understanding the concept of Typography and how to correctly use the right Typeface for the right application
  5. Creating the right packaging for different packaging applications and requirements

Core Outline

Visual Communication
Typography and Communication Design
 
This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer. Students will learn the importance of how to integrate basic design elements, principles of design, visual composition and relationships to develop and resolve visual problems. Specifically, this course focuses on the design process, function, exploration of various media, graphical experimentation, theoretical and practical skills of visual communication design.

The aim of this module is to provide students an insightful experience on the role of visual communication design, purpose, function, process and contemporary practices of visual communication.
This module provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication design. Students will learn the history of type, anatomy, terminology, type classifications, principles of typography, typographic layout, type aesthetic and type choices consideration. The emphasis includes an in-depth understanding of the role, purpose, and function of typography.

The aim of this module is to provide students with the understanding of how typographic elements such as letter structure, legibility, readability, tone of voices, type personality, characteristics, mood, selection of type choices, integration of other design elements and visual compositional relationships can create a visual impact in visual communication design today.
Digital Studios I (Illustrator)
Digital Studios II (Photoshop)
 
This module introduces students to the essential vector drawing tools to unlock their creative potential with Adobe Illustrator while learning useful shortcuts to enhance their design workflow. Students will learn from fundamental to the advanced techniques of adobe illustrator to create and construct logo design, 2-dimensional and 3-dimensional graphics, special visual effects, typographical graphics, realistic illustrations, perspective drawing and 3D packaging mock up presentation.

The aim of this module is to equip students with the industry professional skills and techniques to edit and create vector visual graphics and special visual effects in the world of visual culture and highly visual saturated society today.
This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation and photo retouching tools for graphic design and multimedia with Adobe Photoshop. Students will learn from fundamental to the advanced skills and techniques of Adobe Photoshop to create special visual effects, artistic interpretation of images and enhance digital photography. The emphasis includes design process, exploration of advanced Photoshop techniques by integrating raster and vector graphics with Adobe Illustrator to maximizing the creative potential of the tools to create appealing visuals to effectively engage the audiences.

The aim of this module is to provide students, graphic designer, web designer, multimedia designer, photographer as well as special effects artist with the professional skills to digital image edit, retouch, process digital image confidently and professionally in your respective profession.
Packaging and Print Technology Packaging and Print Technology
 
This module offers students an in-depth study of the principles of packaging design and the design process from concepts to three-dimensional forms. Not only will students explore key concepts of the packaging design development process, aesthetics, and visual composition organization, they will also learn about structural construction, technicalities, print production, packaging material and its properties, mechanisms and the overall presentation of the packaging design. The emphasis includes the sustainability and environmental issues associated with packaging design.

The aim of this module is to provide students with the necessary skills to analyse and comprehend how packaging design elements (size, shapes, colour, material, graphics, typography, visual images, graphical treatments), choices of material and appropriate printing options can be integrated together as an effective marketing tool, creating impact and influence on consumers’ perception and buying decisions.
 
 

Course Duration

Maximum 12 Months (Full Time)
Maximum 16 Months (Part Time)

Lecturer: Students Ratio

1:20 (Full Time)
1:30 (Part Time)
Average Number of Students: 15 per class

Entry Requirements

For Singapore Citizen / PR

  • Applicants are to be aged 16 or above when applying.
  • GCE 'N' level with minimum 3 credits (C6) or equivalent
  • Applicant not meeting the entry requirement may need to undergo an interview.

For Others (with valid visa)

VIETNAM - Minimum year 10 education

CHINA - High School Senior Level 2 or equivalent

INDONESIA - SMU2

MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

OTHERS

  • Minimum year 10 education
  • China and other countries : High School Senior Level 2 and above or equivalent Diplomas
  • Indonesian : SMU2 and above
  • Malaysia : SPM/STPM/Chinese Independent – High School Senior 2
  • Others : Min Year 10 and above.

Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)


Language Requirements
At least 'N' Level English (C6) or equivalent



Graduation Requirements and Course Assessment

 
Amelie

"CMA is a warm family that accepts anyone who's passionate about Design. They have trained me up to be an award-winning designer. With their 3-in-1 MAD formula, along with the array of top-notch lecturers, I am all ready to stand out in the creative industry!"

Amelie Kam Pei Wan
CMA Graduate
Winner of D&AD Student Yellow Pencil Award, 4 Silvers at the 2012 Crowbar Awards


What other students say...
 
 
Crowbar Awards
1 Silver Award
1 Bronze Award

Campaign:
"Electricise"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Category: Silver – Direct Category
Bronze – Integrated Campaign Category
Crowbar Awards
1 Bronze Award

Campaign:
"Digital Detox"

Student:
Audrey Khang, Chelsea Chen
School: Chatsworth Medi@rt Academy
Category: Bronze– Integrated Campaign
Crowbar Awards
3 Bronze Awards

Campaign:
"Breathing Life into Stories"

Student:
BrandonLoh, Jimmy Yap
and Seng Hwee Ho
School: Chatsworth Medi@rt Academy
Category: Bronze (Posters, Transit)
Bronze (Posters. Non-Transit))
Bronze (Print/Press)
 
Crowbar Awards
Finalist

Campaign:
"It's Nice that / Powered by Peers"

Student:
Fuad Rahmat, Marcus Ng, Brandon Loh
and Joyce Tay
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalist

Campaign:
"Soothe Your Stomach"

Student:
Roana Koh
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalists

Campaign:
"Burning Point"

Student:
Ting Yu Goh, Xue Ni Yeo, Jimmy Yap, Seng Hwee Ho, Roana Koh
School: Chatsworth Medi@rt Academy
 
Crowbar Awards
Finalists

Campaign:
"Pacer, Every step counts"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Crowbar Awards
4 Silver Awards

Campaign:
"Nanoblock - Small Creation, Big Stories"

 
Student:
Andy Xu Dexiang, Chua See Hiang, Kam Pei Wan Amelie
School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters)
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Art Direction)
Crowbar Awards
3 Bronze Awards

Campaign:
"Oral B - Catch"

 
Student:
Idris Bin Afandi

School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Illustration)
 
D&AD Logo
D&AD
Student Yellow Pencil

Campaign:
"Peace One Day"

Student:
Amelie Kam Pei Wen, Andy Dexiang Xu,
Fleur Vella, Goh Ting Yu, Violaine Hemery
School: Chatsworth Medi@rt Academy
Category: Open Brief
 

Professional Certificate
In Editorial Design

Professional Diploma in Advertising and Design Course

You! The passionate closet creative, who feels like taking the first step to become a Graphic Designer; because you're not quite ready to take that giant step forward enrolling in a design course (It's okay, we have all been there once in our lives).

Upcoming intakes
Part Time
2 Dec 2019
Full Time
20 Jan 2020


Download Application Form here
Courses Comparison
>>
Tuition Fees
>>
Share this

Course Outline

 

The Professional Certificate in Editorial Design will equip students with a strong fundamental skill set in visual literacy, technical executions and design software competency. Apart from having a strong design fundamental, students will also learn how to create their own publications and the importance of conveying their content message effectively and efficiently to their intended target audience. The process of creating a good editorial publication also requires a student to process multiple levels of information, which is essential in this modern era.

Learning outcomes

  1. Understanding the elements and principles of design
  2. Understanding the importance of design visual literacy and how to use it to communicate effectively
  3. Developing skill sets for the use of basic and advanced Adobe Illustrator, Photoshop and InDesign
  4. Understanding the concept of Typography and how to correctly use the right Typeface for the right application
  5. Curating of content and design of an editorial publication

Core Outline

Visual Communication
Typography and Communication Design
 
This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer. Students will learn the importance of how to integrate basic design elements, principles of design, visual composition and relationships to develop and resolve visual problems. Specifically, this course focuses on the design process, function, exploration of various media, graphical experimentation, theoretical and practical skills of visual communication design.

The aim of this module is to provide students an insightful experience on the role of visual communication design, purpose, function, process and contemporary practices of visual communication.
This module provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication design. Students will learn the history of type, anatomy, terminology, type classifications, principles of typography, typographic layout, type aesthetic and type choices consideration. The emphasis includes an in-depth understanding of the role, purpose, and function of typography.

The aim of this module is to provide students with the understanding of how typographic elements such as letter structure, legibility, readability, tone of voices, type personality, characteristics, mood, selection of type choices, integration of other design elements and visual compositional relationships can create a visual impact in visual communication design today.
Digital Studios I (Illustrator)
Digital Studios II (Photoshop)
 
This module introduces students to the essential vector drawing tools to unlock their creative potential with Adobe Illustrator while learning useful shortcuts to enhance their design workflow. Students will learn from fundamental to the advanced techniques of adobe illustrator to create and construct logo design, 2-dimensional and 3-dimensional graphics, special visual effects, typographical graphics, realistic illustrations, perspective drawing and 3D packaging mock up presentation.

The aim of this module is to equip students with the industry professional skills and techniques to edit and create vector visual graphics and special visual effects in the world of visual culture and highly visual saturated society today.
This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation and photo retouching tools for graphic design and multimedia with Adobe Photoshop. Students will learn from fundamental to the advanced skills and techniques of Adobe Photoshop to create special visual effects, artistic interpretation of images and enhance digital photography. The emphasis includes design process, exploration of advanced Photoshop techniques by integrating raster and vector graphics with Adobe Illustrator to maximizing the creative potential of the tools to create appealing visuals to effectively engage the audiences.

The aim of this module is to provide students, graphic designer, web designer, multimedia designer, photographer as well as special effects artist with the professional skills to digital image edit, retouch, process digital image confidently and professionally in your respective profession.
Editorial Design Editorial Design
 
This module introduces students the digital publishing tools and techniques for publications design and gains insights into the professional practice of publication designers. Students will learn the anatomy of publication, design principles of page layout, grid systems, visual elements, and the organization of editorial content through Adobe InDesign software. The emphasis includes conceptual development, design process, choosing appropriate paper stocks, print production, and finishing.

The aim of this module is to provide students with the essential publication software, page layout skills, design considerations and practical publishing skills to create the personality and tone for publication to engage defined target audiences.
 
 

Course Duration

Maximum 12 Months (Full Time)
Maximum 16 Months (Part Time)

Lecturer: Students Ratio

1:20 (Full Time)
1:30 (Part Time)
Average Number of Students: 15 per class

Entry Requirements

For Singapore Citizen / PR

  • Applicants are to be aged 16 or above when applying.
  • GCE 'N' level with minimum 3 credits (C6) or equivalent
  • Applicant not meeting the entry requirement may need to undergo an interview.

For Others (with valid visa)

VIETNAM - Minimum year 10 education

CHINA - High School Senior Level 2 or equivalent

INDONESIA - SMU2

MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

OTHERS

  • Minimum year 10 education
  • China and other countries : High School Senior Level 2 and above or equivalent Diplomas
  • Indonesian : SMU2 and above
  • Malaysia : SPM/STPM/Chinese Independent – High School Senior 2
  • Others : Min Year 10 and above.

Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)


Language Requirements
At least 'N' Level English (C6) or equivalent



Graduation Requirements and Course Assessment

 
Amelie

"CMA is a warm family that accepts anyone who's passionate about Design. They have trained me up to be an award-winning designer. With their 3-in-1 MAD formula, along with the array of top-notch lecturers, I am all ready to stand out in the creative industry!"

Amelie Kam Pei Wan
CMA Graduate
Winner of D&AD Student Yellow Pencil Award, 4 Silvers at the 2012 Crowbar Awards


What other students say...
 
 
Crowbar Awards
1 Silver Award
1 Bronze Award

Campaign:
"Electricise"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Category: Silver – Direct Category
Bronze – Integrated Campaign Category
Crowbar Awards
1 Bronze Award

Campaign:
"Digital Detox"

Student:
Audrey Khang, Chelsea Chen
School: Chatsworth Medi@rt Academy
Category: Bronze– Integrated Campaign
Crowbar Awards
3 Bronze Awards

Campaign:
"Breathing Life into Stories"

Student:
BrandonLoh, Jimmy Yap
and Seng Hwee Ho
School: Chatsworth Medi@rt Academy
Category: Bronze (Posters, Transit)
Bronze (Posters. Non-Transit))
Bronze (Print/Press)
 
Crowbar Awards
Finalist

Campaign:
"It's Nice that / Powered by Peers"

Student:
Fuad Rahmat, Marcus Ng, Brandon Loh
and Joyce Tay
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalist

Campaign:
"Soothe Your Stomach"

Student:
Roana Koh
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalists

Campaign:
"Burning Point"

Student:
Ting Yu Goh, Xue Ni Yeo, Jimmy Yap, Seng Hwee Ho, Roana Koh
School: Chatsworth Medi@rt Academy
 
Crowbar Awards
Finalists

Campaign:
"Pacer, Every step counts"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Crowbar Awards
4 Silver Awards

Campaign:
"Nanoblock - Small Creation, Big Stories"

 
Student:
Andy Xu Dexiang, Chua See Hiang, Kam Pei Wan Amelie
School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters)
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Art Direction)
Crowbar Awards
3 Bronze Awards

Campaign:
"Oral B - Catch"

 
Student:
Idris Bin Afandi

School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Illustration)
 
D&AD Logo
D&AD
Student Yellow Pencil

Campaign:
"Peace One Day"

Student:
Amelie Kam Pei Wen, Andy Dexiang Xu,
Fleur Vella, Goh Ting Yu, Violaine Hemery
School: Chatsworth Medi@rt Academy
Category: Open Brief
 

Professional Certificate
in Corporate Identity Design

Professional Diploma in Advertising and Design Course

You! The passionate closet creative, who feels like taking the first step to become a Graphic Designer; because you're not quite ready to take that giant step forward enrolling in a design course (It's okay, we have all been there once in our lives).

Upcoming intakes
Part Time
2 Dec 2019
Full Time
20 Jan 2020


Download Application Form here
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Course Outline

 

The Professional Certificate in Corporate Identity Design will equip students with a strong fundamental skill set in visual literacy, technical executions and design software competency. Besides learning how to create/design a logo/brand identity, they will also learn how to do market analysis & consumer research, goal setting, and envisioning of a brand personality, as these are crucial aspects in the overall process to create a good corporate identity.

Learning outcomes

  1. Understanding the elements and principles of design
  2. Understanding the importance of design visual literacy and how to use it to communicate effectively
  3. Developing skill sets for the use of basic and advanced Adobe Illustrator and Photoshop
  4. Understanding the concept of Typography and how to correctly use the right Typeface for the right application
  5. Crafting and creating of a strong corporate brand identity

Core Outline

Visual Communication
Typography and Communication Design
 
This module allows students to explore and embark on their creative journey to discover and cultivate what it takes to become a successful visual communication designer. Students will learn the importance of how to integrate basic design elements, principles of design, visual composition and relationships to develop and resolve visual problems. Specifically, this course focuses on the design process, function, exploration of various media, graphical experimentation, theoretical and practical skills of visual communication design.

The aim of this module is to provide students an insightful experience on the role of visual communication design, purpose, function, process and contemporary practices of visual communication.
This module provides students with the theoretical and practical experiences of typography as a visual language and its application in visual communication design. Students will learn the history of type, anatomy, terminology, type classifications, principles of typography, typographic layout, type aesthetic and type choices consideration. The emphasis includes an in-depth understanding of the role, purpose, and function of typography.

The aim of this module is to provide students with the understanding of how typographic elements such as letter structure, legibility, readability, tone of voices, type personality, characteristics, mood, selection of type choices, integration of other design elements and visual compositional relationships can create a visual impact in visual communication design today.
Digital Studios I (Illustrator)
Digital Studios II (Photoshop)
 
This module introduces students to the essential vector drawing tools to unlock their creative potential with Adobe Illustrator while learning useful shortcuts to enhance their design workflow. Students will learn from fundamental to the advanced techniques of adobe illustrator to create and construct logo design, 2-dimensional and 3-dimensional graphics, special visual effects, typographical graphics, realistic illustrations, perspective drawing and 3D packaging mock up presentation.

The aim of this module is to equip students with the industry professional skills and techniques to edit and create vector visual graphics and special visual effects in the world of visual culture and highly visual saturated society today.
This module introduces students to the professional practice and experts’ choice of digital image editing, manipulation and photo retouching tools for graphic design and multimedia with Adobe Photoshop. Students will learn from fundamental to the advanced skills and techniques of Adobe Photoshop to create special visual effects, artistic interpretation of images and enhance digital photography. The emphasis includes design process, exploration of advanced Photoshop techniques by integrating raster and vector graphics with Adobe Illustrator to maximizing the creative potential of the tools to create appealing visuals to effectively engage the audiences.

The aim of this module is to provide students, graphic designer, web designer, multimedia designer, photographer as well as special effects artist with the professional skills to digital image edit, retouch, process digital image confidently and professionally in your respective profession.
Corporate Identity Design Course Corporate Identity and Design
 
This module will provide students the science behind every corporation’s ‘persona’. Besides creating the corporate personality, the module also explores the components of a corporate identity programme that will promote consistency in both discipline and application. Students will learn about the coming of corporate communications, the story, visual and package, science of symbols, logos and colours, logotype and semiotics, supporting devices and applications, corporate design mandatories and the corporate identity system and why is it so important.
 
 

Course Duration

Maximum 12 Months (Full Time)
Maximum 16 Months (Part Time)

Lecturer: Students Ratio

1:20 (Full Time)
1:30 (Part Time)
Average Number of Students: 15 per class

Entry Requirements

For Singapore Citizen / PR

  • Applicants are to be aged 16 or above when applying.
  • GCE 'N' level with minimum 3 credits (C6) or equivalent
  • Applicant not meeting the entry requirement may need to undergo an interview.

For Others (with valid visa)

VIETNAM - Minimum year 10 education

CHINA - High School Senior Level 2 or equivalent

INDONESIA - SMU2

MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

OTHERS

  • Minimum year 10 education
  • China and other countries : High School Senior Level 2 and above or equivalent Diplomas
  • Indonesian : SMU2 and above
  • Malaysia : SPM/STPM/Chinese Independent – High School Senior 2
  • Others : Min Year 10 and above.

Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)


Language Requirements
At least 'N' Level English (C6) or equivalent



Graduation Requirements and Course Assessment

 
Amelie

"CMA is a warm family that accepts anyone who's passionate about Design. They have trained me up to be an award-winning designer. With their 3-in-1 MAD formula, along with the array of top-notch lecturers, I am all ready to stand out in the creative industry!"

Amelie Kam Pei Wan
CMA Graduate
Winner of D&AD Student Yellow Pencil Award, 4 Silvers at the 2012 Crowbar Awards


What other students say...
 
 
Crowbar Awards
1 Silver Award
1 Bronze Award

Campaign:
"Electricise"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Category: Silver – Direct Category
Bronze – Integrated Campaign Category
Crowbar Awards
1 Bronze Award

Campaign:
"Digital Detox"

Student:
Audrey Khang, Chelsea Chen
School: Chatsworth Medi@rt Academy
Category: Bronze– Integrated Campaign
Crowbar Awards
3 Bronze Awards

Campaign:
"Breathing Life into Stories"

Student:
BrandonLoh, Jimmy Yap
and Seng Hwee Ho
School: Chatsworth Medi@rt Academy
Category: Bronze (Posters, Transit)
Bronze (Posters. Non-Transit))
Bronze (Print/Press)
 
Crowbar Awards
Finalist

Campaign:
"It's Nice that / Powered by Peers"

Student:
Fuad Rahmat, Marcus Ng, Brandon Loh
and Joyce Tay
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalist

Campaign:
"Soothe Your Stomach"

Student:
Roana Koh
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalists

Campaign:
"Burning Point"

Student:
Ting Yu Goh, Xue Ni Yeo, Jimmy Yap, Seng Hwee Ho, Roana Koh
School: Chatsworth Medi@rt Academy
 
Crowbar Awards
Finalists

Campaign:
"Pacer, Every step counts"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Crowbar Awards
4 Silver Awards

Campaign:
"Nanoblock - Small Creation, Big Stories"

 
Student:
Andy Xu Dexiang, Chua See Hiang, Kam Pei Wan Amelie
School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters)
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Art Direction)
Crowbar Awards
3 Bronze Awards

Campaign:
"Oral B - Catch"

 
Student:
Idris Bin Afandi

School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Illustration)
 
D&AD Logo
D&AD
Student Yellow Pencil

Campaign:
"Peace One Day"

Student:
Amelie Kam Pei Wen, Andy Dexiang Xu,
Fleur Vella, Goh Ting Yu, Violaine Hemery
School: Chatsworth Medi@rt Academy
Category: Open Brief
 
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