Postgraduate Diploma in Digital Marketing
Part Time: 7 Dec 2019
Duration: 12 months
Classes: Once per week, 7pm - 10pm
Min Bachelor Degree
Always keen to find out how you can make use of the data you have on hand to better understand your customer and how they behave throughout their journey with your brand? Ready to learn more about mapping out, designing and enhancing your customer experience (CX) with tried & tested methodology used by some of the biggest tech companies?
Join our Postgraduate Diploma in Digital Marketing programme to understand more about crafting your O-2-O brand communication strategy, find out about the latest technology & available platforms, learn about digital marketing strategies for senior management and more.
Find up how you can up your digital game with our carefully curated modules taught by from some very experienced domain experts from various industries.
Customer Behavioural Insights with Data Intelligence
Understand how digital is changing the buyer purchase decision and use data to come out with actionable outcomes that will help increase business profitability.
O2O Brand Communication Strategy
Brand communication strategy is a strategic communication framework that clearly articulates company's value proposition to the customers in various communication channels including media relations, social and online communications, branding, visual communications etc.
Trending Technologies for Marketers
Students will be learning about trending topics and technologies like Internet of Things (IoT), Machine Learning, Blockchain, Data Intelligence etc. and how they can affect the behaviour of your consumers and your business.
Customer Experience Journey Mapping and Design (O2O)
In this module, participants will learn practical tools in understanding and mapping their customer experience journey. With the insights of behavioural purchase, they will be redesigning, curating and prototyping customer experience in various touchpoint from brand reachability, purchase processes to post-sales services.
Strategic Digital Marketing For Senior Management
Critically appraise the changing digital landscape coupled with the demands of today’s ever changing consumer needs.
This challenges us to always be armed with a flexible strategic framework that continually extracts value from the brands and products we market in an uncertain digitally data-centric environment.
Practicum Project with Mentorship
The strategy/solution is to be done while being closely mentored by a mentor practitioner holding senior position in his/her organization.
Being industry players, active in their respective fields, our lecturers stay abreast with their fast-evolving industries and impart their most up-to-date knowledge to students. Featuring an array of award winners, from recipients of internationally acclaimed creative awards to honorable media accolades, our lecturers are well- versed in the do’s and don’ts in winning awards, and use only such lofty standards as benchmarks for their teaching.
MadGlobal subscribes to that, connecting us to the matrix of The globalized world. It’s an independent entity armed with an altruistic vision of exposing students all over world to all things creative, sans geographical boundaries. From overseas trips to competitions, camps and advertising awards competition such as Adfest in Thailand and Adstars Korea; to global networking lunches, we have the students’ expansion of their creative minds at heart.