CMA Design Courses - Marketing, Advertising & Design course

Main slides

  • Banner
    Banner
  • Banner 2
    Banner 2
  • Banner 3
    Banner 3

Marketing, Advertising & Design course

Specialist Diploma in Advertising and Design (Part-time)

1. Content of this document is correct at the time of printing.
2. The implementation date of this course fee is August 2012. Chatsworth Medi@rt Academy reserves the right to make changes to the course fee as and when it deems necessary without prior notice.
3. Chatsworth Medi@rt Academy is not a GST (goods & service tax) registered company. Hence, all fees quoted herein are exclusive of GST.
4. We will commence the course only when the minimum class size of 8 participation is achieved. in the event of course postponement, participation may choose to withdraw and receive the full refund or wait for the next commencement date when the minimum class size is achieved.
5. For installment payment, payments have to be made before the 1st of each month.
6. A late fee of S$25 per week will be imposed for late payment of course fee.


Entry Requirement: Applicants with GCE 'N' level with minimum 3 credits or equivalents may register. Applicant not meeting the entry requirement may need to undergo an interview.

PART-TIME ADMISSION (Monthly installment)
Duration: 24 months
Upon Submitting the Admission Form150
Upon Accepting the Letter of Offer500
Before Course Commencement550
Monthly Installment from 2nd to 23rd mth475
Course Fee Per Semi-Annum2,912.5

More Installment Plans Available (Click to download)

 
<< Back

FULL-TIME COURSE

1. Content of this document is correct at the time of printing.
2. The implementation date of this course fee is August 2012. Chatsworth Medi@rt Academy reserves the right to make changes to the course fee as and when it deems necessary without prior notice.
3. Chatsworth Medi@rt Academy is not a GST (goods & service tax) registered company. Hence, all fees quoted herein are exclusive of GST.
4. We will commence the course only when the minimum class size of 8 participation is achieved. in the event of course postponement, participation may choose to withdraw and receive the full refund or wait for the next commencement date when the minimum class size is achieved.
5. For installment payment, payments have to be made before the 1st of each month.
6. A late fee of S$25 per week will be imposed for late payment of course fee.


Entry Requirement: Applicants with GCE 'N' level with minimum 3 credits or equivalents may register. Applicant not meeting the entry requirement may need to undergo an interview.

FULL-TIME ADMISSION (Monthly installment)
Duration: 18 months
Upon Submitting the Admission Form150
Upon Accepting the Letter of Offer500
Before Course Commencement950
Monthly Installment from 2nd to 16th mth850
Course Fee Per Semi-Annum4,784

More Installment Plans Available (Click to download)

 
<< Back

Specialist Diploma in Advertising Design

Professional Diploma in Advertising and Design Course

I'm guessing no one told you what it would be like, after you got your degree/diploma from your design course, eh? That you would be sitting behind your desk, designing, without being able to voice your ideas & opinions; and being uninvolved in the creative process.
We know how it feels, having all of those creative marketing & advertising ideas pent-up inside, not being able to share them. Let us, help you unlock this side of you.

This is no practical design course, but the way. In this theory-based course, you will be taught the strategic portion pertaining to Marketing & Advertising.

MODULES DESCRIPTION

Creative Thinking
The Creative Thinking module is a place where students are taught the methods to construct, create and develop ideas, which can be applied across all mediums and platforms. Students will learn how the creative process fits into the planning process and how to distinguish the difference between strategic development and execution (design). It discusses the development of creative concepts that are designed to meet advertising objectives. Students will also learn to understand the difference between effectiveness and creativity.
21st Century Advertising
The 21stCentury Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies; and account management that will include presentation sessions on getting clients to buy into the strategy. Students will be taught the fundamentals of advertising and what are the difference between marketing planning and advertising planning. The focus is on advertising planning and the processes involved. Students will also learn from the perspective of key players in the advertising industry and how do they contribute to the advertising process. Does advertising lie? What are the control mechanisms to ensure ethical practice in the advertising industry?
Copywriting
The Copywriting module is a dynamic and highly collaborative class that gives students plenty of discussion and practice opportunities. Not only will they master the different techniques of copywriting, students will learn creative concepts that sell. For those interested in pursuing a career in advertising, it will introduce them to life working in an agency. For others, this is a chance to pick up the skills of creating attention, stirring interest, prompting desire and inducing action with their persuasive writing.
Branding
The Branding module covers the important aspects of branding. Students will learn how to build a branding campaign by understanding the fundamental concepts of branding and how it works. This module will focus mainly on areas such as what makes a brand, its worth, the business and creative sides, brand image, personality, identity and equity.
Innovative Marketing
The Innovative Marketing module introduces fundamental but industry relevant marketing concepts and framework.​

Students will learn to perform accurate consumer research through qualitative and quantitative research paradigms, the importance of market segmentation and how it influences message development. Students will also learn about Omni-channel marketing, inbound marketing and how analyzed data plays a strategic role in the new world marketing.
Digital Marketing
The Digital Marketing module offers a complete coverage of what it takes to become a successful digital marketer. What is digital marketing in today’s marketplace? Understanding Owned, Earned and Paid Media. Techniques for search engine optimization (SEO) and how to measure the success of search engine marketing (SEM). Using a framework of profiling digital audiences in strategising your digital plan.
TVC (Concept + Development)
The TVC (Concept + Development) module is an introduction to TV advertising medium. Understanding what it’s best for, how has it developed, how has it evolved. Students will learn to write a TVC Script, the importance of brief, understanding AIDA model, how to apply AIDA and how to get it right and use it to decide on a film approach. The ten commonly used approaches, their merits and pitfalls. They will also learn to craft a storyboard and present it effectively to make a great TVC with great ideas.​
M.A.D. Integrated Campaign Project
The M.A.D. Integrated Campaign Project is the final major project for all Professional Diploma in Advertising and Design students. Students will have to integrate everything they have learned from the past modules with a self-initiated project, combining elements of marketing, advertising, and design. This full-fledged project allows students to implement their design methods, communication design, marketing, and advertising strategies into a solid campaign that can be used as an industry worthy portfolio piece.
 
Upcoming intakes
Part Time
2 Dec 2019
Full time
20 Jan 2020


Download Application Form here
Courses Comparison
>>
Downloadable Brochure
>>
Tuition Fees
>>
Share this

This Specialist Diploma consists of 7 core modules and 1 major project, which will put everything you have learnt from your design course to the test (Don't worry, you will be very prepared). Upon successful completion of this program, you will be considered professionally equipped with knowledge and skills in Marketing and Advertising.
In addition, the portfolio you have created will provide credentials for your future career pursuits and educational advancements in design related courses!

 

Course Duration

Maximum 22 Months (Full Time)
Maximum 30 Months (Part Time)

Lecturer: Students Ratio

1:20 (Full Time)
1:30 (Part Time)

Entry Requirements

For Singapore Citizen / PR

  • Applicants are to be aged 18 or above when applying.
  • GCE 'O' level with minimum 3 credits (C6) or equivalent
  • For those who have completed CMA Diploma in Communication Design, or other diplomas of the same capacity from polytechnics or private institutions, may apply.
  • An interview may be conducted upon your application to review your eligibility.
  • A special bridging program may be required for those who have not met the full requirements.

For Others (with valid visa)

VIETNAM - Minimum year 10 education

CHINA - High School Senior Level 2 or equivalent

INDONESIA - SMU2

MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

OTHERS

  • Minimum year 10 education
  • China and other countries : High School Senior Level 2 and above or equivalent Diplomas
  • Indonesian : SMU2 and above
  • Malaysia : SPM/STPM/Chinese Independent – High School Senior 2
  • Others : Min Year 10 and above.

Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)


Language Requirements
At least 'O' Level English (C6) or equivalent



Graduation Requirements and Course Assessment

 
Gerry Seah

"CMA has fully pushed my creativity and passion for design to a higher level. From a typical designer to a full fledged creative person who can design AND sell the ideas to my boss and clients effectively! My pay is multiplied and I get my promotion in shortest period of time! Thanks to MAD Formula!"

David Chen
CMA Graduate
Art Director of Ogilvy & Mather (Shanghai)


What other students say...
 
 
Crowbar Awards
1 Silver Award
1 Bronze Award

Campaign:
"Electricise"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Category: Silver – Direct Category
Bronze – Integrated Campaign Category
Crowbar Awards
1 Bronze Award

Campaign:
"Digital Detox"

Student:
Audrey Khang, Chelsea Chen
School: Chatsworth Medi@rt Academy
Category: Bronze– Integrated Campaign
Crowbar Awards
3 Bronze Awards

Campaign:
"Breathing Life into Stories"

Student:
BrandonLoh, Jimmy Yap
and Seng Hwee Ho
School: Chatsworth Medi@rt Academy
Category: Bronze (Posters, Transit)
Bronze (Posters. Non-Transit))
Bronze (Print/Press)
 
Crowbar Awards
Finalist

Campaign:
"It's Nice that / Powered by Peers"

Student:
Fuad Rahmat, Marcus Ng, Brandon Loh
and Joyce Tay
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalist

Campaign:
"Soothe Your Stomach"

Student:
Roana Koh
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalists

Campaign:
"Burning Point"

Student:
Ting Yu Goh, Xue Ni Yeo, Jimmy Yap, Seng Hwee Ho, Roana Koh
School: Chatsworth Medi@rt Academy
 
Crowbar Awards
Finalists

Campaign:
"Pacer, Every step counts"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Crowbar Awards
4 Silver Awards

Campaign:
"Nanoblock - Small Creation, Big Stories"

 
Student:
Andy Xu Dexiang, Chua See Hiang, Kam Pei Wan Amelie
School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters)
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Art Direction)
Crowbar Awards
3 Bronze Awards

Campaign:
"Oral B - Catch"

 
Student:
Idris Bin Afandi

School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Illustration)
 
D&AD Logo
D&AD
Student Yellow Pencil

Campaign:
"Peace One Day"

Student:
Amelie Kam Pei Wen, Andy Dexiang Xu,
Fleur Vella, Goh Ting Yu, Violaine Hemery
School: Chatsworth Medi@rt Academy
Category: Open Brief
 

I'm guessing no one told you what it would be like, after you got your degree/diploma from your design course, eh? That you would be sitting behind your desk, designing, without being able to voice your ideas & opinions; and being uninvolved in the creative process. We know how it feels, having all of those creative marketing & advertising ideas pent-up inside, not being able to share them. Let us, help you unlock this side of you.

This is no practical design course, but the way. In this theory-based course, you will be taught the strategic portion pertaining to Marketing & Advertising. Through the combination of these two aspects with Design, your mind will be tested and stretched with Creative Thinking, Marketing Overview and Advertising Overview.

This Specialist Diploma consists of 7 core modules and 1 major project, which will put everything you have learnt from your design course to the test (Don't worry, you will be very prepared). Upon successful completion of this program, you will be considered professionally equipped with knowledge and skills in Marketing & Advertising. In addition, the portfolio you have created will provide credentials for your future career pursuits and educational advancements in design related courses!

This program is recommended for those who aspire to add a marketing edge to the skills gained from their design course.

MODULES DESCRIPTION

Creative Thinking
The creative thinking module focuses on how the human mind think, and how can we think creatively through a series of lecture that investigates different methods of getting a big idea through exciting assignments.

It discusses development of creative concepts that are designed to meet advertising and promotional objectives. Ways of generating the big idea across the media (below-the-line, above-the-line and new media) and how to evaluate those ideas strategically will be emphasized. Students will learn to understand the difference between effectiveness and creativity.
Advertising Overview
The advertising overview module introduces the big picture of advertising to students. with topics such as key players, advertising categories, strategy and planning will be addressed in a series of lectures.

Students will also benefit from forum-styled discussions on effectiveness of advertising and explore various methods in both visual and message strategy with pragmatic and strategic assignments. This module also provides an in-depth coverage on advertising through traditional and new/alternate media of the industry today.
Copywriting
This copywriting & art direction module covers the two pillars of creative advertising – crafting and writing a good ad. Students will learn the techniques, concepts and purposes of copywriting and art direction. The module will focus mainly on The Copywriter; Grammar and Usage; Styles and Target Audience; What to say (meeting creative brief); Techniques; Writing for different media.

Complemented by Typography and Communication Design module, students will be able to apply both copywriting and art direction into their very own advertising master piece.
Branding
This branding module covers the important aspects of branding.Students will learn through a series of visual-based lecture on how brand experts build branding campaign by understanding the fundamental concepts of branding and how it works.

Students can expect to learn from brand experts on topics such as Brand Foundation Values; Brand Personality; Brand Names; Brand Space, Brand Recognition, Public Relations; Brand Crisis Management and many more.

This module is complemented by the Corporate Identity and Design module, allowing students to finally understand how values are package in visual identity systems.
Marketing Overview
The marketing overview module introduces fundamental marketing concepts. Students will understand how advertising fits into the marketing process and the strategic relationship between the two concepts. The importance of market segmentation and how market segmentation influences message development will be emphasized.

Students will learn to appreciate the importance of research and learn to carry out research and formulate findings particularly in consumer behaviour.

This module is complemented with the pragmatic module Packaging and Print Technology encompassing projects within the retail environment.
Television Commercial
(Concept & Development) Introduction to TV advertising medium. Understanding what it's best for, how has it developed, how has it evolved. Students will be taught on how to write a television commercial script; the importance of brief; understanding AIDA and how to apply AIDA; as well as how to get it right and use it to decide on a film approach.

Additional studies such as the Ten commonly used approaches, their merits and pitfalls will be taught. Students will benefit from pracitical assignments such as making a storyboard and presenting it effectively; developing a shooting board; and finally making a great Television Commercial with great ideas.

Additional technical studies will be complemented by Apple's iMovie and the Online Media Design module.
Mad Intergrated project
(MAJOR PROJECT)
Students embark on their final journey for advertising & design through integrating the modules learnt through a real-world inspired MAD integrated campaign project. This major project will allow students to CREATE A NEW IDEA, apply Marketing strategies, Media planning, Advertising Strategy and translate them into a final visual assembly through graphic and visual communication.

In this final lap, students' final work will gain further value through expert critics from our highly esteemed External Panel Assessors (EPA) from the industry in a pitch-inspired presentation.

Specialist Diploma in Advertising Design Course Fee

At Chatsworth Medi@rt Academy, we are not just another design school. We are a school where people enter with bags full of aspirations and leave with a sense of fulfillment, an awesome portfolio and an education that has prepared them for work in the creative industry.

The Specialist Diploma in Advertising Design caters specially for designers who want to learn the tenets of Marketing and Advertising. This would equip them with the business perspective, keeping in mind the question, "How can I best design an ad in order to sell this product?" Students will learn how to position a product in the market and craft out the best ways to advertise it.

If you require financial assistance, do not hesitate to contact us! To help ease your burden, you can pay by installments, payments have to be made before the 1st of each month, to help our front office ensure that everything gets completed smoothly. We want you to pursue your dream as well as the very best for you!

 
FULL-TIME ADMISSION
PART-TIME ADMISSION
 

1. Content of this document is correct at the time of print.
2. The implementation date of this course fee is Jan 2018. Chatsworth Medi@rt Academy reserves the right to make changes to the course fee as and when it deems necessary, without prior notice.
3. All fees quoted herein are not inclusive of GST (Goods & Services Tax).
4. Fees are inclusive of Study Materials.
5. For installment payment, payments have to be made by the 1st day of each month or otherwise indicated.
6. A late fee of S$30 (inclusive of GST) per calendar week will be imposed for late payment of course fee.


Entry Requirement:Applicants with GCE ’N' level with minimum 3 credits or equivalents may register. Applicant not meeting the entry requirement may need to undergo an interview.

<< Back
You are here: Home