CMA Design Courses - Jason Chia
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Jason Chia, ASSOCIATE LECTURER
Founder | Venture Capitalist of Startup Big Boss

Diploma In Applied Arts / Communication Design | Nanyang Academy Of Fine Art.

Lecturer For:
Marketing Overview, Advertising Overview, Creative Thinking, Branding, Copywriting, M.A.D. Integrated Planning, M.A.D. Integrated Campaign Project.

Jason has more than 26 years of best practice in cross-disciplinary brand experience and marketing as an innovative leader at major brand agencies. He has a keen sense in strategic approach, identifying business opportunities, improving productivity, efficiency and driving World Class work, this flexible and unique talent in him helps create and enhance the process of commercializing and monetizing on business designs.

As Executive Creative Director, he established Shopper Marketing capabilities in Saatchi X Regional, leading and growing the Guangzhou agency and adding the regional ECD role to his responsibilities as a member of the Global Leadership Committee. He led the agency work on Procter & Gamble’s FMCG clients to develop their shopper-based strategy across GC and regional markets.

Jason’s blend of immersive brand experience and cross-disciplinary approach has been a trademark of his career. From managing an experimental design outfit to leadership positions, he is an inspiring leader and strategic counsel, who brought new ideas to life for a wide range of clients, including; Procter & Gamble, 3M, PepsiCo, Lenovo, Coca-Cola, Lenovo, Sony Ericsson, Volkswagen, British American Tobacco, Diageo, Pernod Ricard, Hilton Hotels & Tiger Beer.

His leadership capabilities were honed in Activation at Saatchi & Saatchi Singapore, where he grew ideas, led teams, drove Strategy in Branding, Design and Product Launches before moving to Bates 141 Singapore where he spearheaded the eminent Integrated Resorts client (RWS) Resorts World Sentosa. On his earlier leadership paths, he led as Design Director and Creative Director at Grey Global Shanghai.

Jason is a strong believer towards inspiring and mentoring young creative minds, he tutored students for Bachelor of Design (Multimedia) and Master of Design (Multimedia) at Raffles College of Higher Education, Singapore. He was also a volunteer at Equestrian Riding for the Disabled Association of Singapore.


Lecturer information

Name of Lecturer CHIA JASON
Current Age 47
Highest Qualification DIPLOMA IN APPLIED ARTS/COMMUNICATION DESIGN, NANYANG ACADEMY OF FINE ARTS
Highest Level of English N/A
Years of Experience 26 YEARS
Current Profession MARKETING AND STRATEGY CONSULTANT

Course(s) assigned to teach

1. Professional Certificate In Communication Design
2. Professional Diploma In Advertising & Design (Major in Advertising)
3. Specialist Diploma In Advertising Design
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