CMA Design Courses - Hamzah Alsagoff
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HAMZAH ALSAGOFF, ASSOCIATE LECTURER
Contagion Catalyst at Contagio

Hamzah is a passionate achiever with over twenty years of marketing communication convergence skills and experience that he willingly loves to impart and share. He has a breath of through-the-lines 360 strategic and hands-on communication knowledge and exposure from having worked with boutique, mid-size and large agencies including CR & Grey, Wunderman, O2 Advertising and Section.

He specialises in areas such as strategic planning, leading & working directly as a co-brand custodian in marketing brands and products in a diverse range of categories such as FMCG, retail, IT, cosmetics, property as well as automobile. Among notable works, he is known for having helped strategised and crafted for Nippon Paint, with its sumo brand icon, to beat Dulux ICI to its number one spot as a market leader for over 20 years.

While he launched Gatorade and Snapple in Singapore, he was also part of the team that created local iconic brands like Lorenzo, SK Jewellery and Moneymax. Furthermore, he was also instrumental in leading O2 Advertising's unusual 18-year brand and communication co-brand custodial partnership role for the Estee Lauder Companies' cosmetics brands which include Estee Lauder, Clinique, M.A.C, Bobbi Brown, La Mer and Lab Series for Men. Hamzah also helped local indie digital creative shop Section converge with Offline.

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