CMA Design Courses - Professional Certificate
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Professional Certificate
in Communication Design

Professional Diploma in Advertising and Design Course

You! The passionate closet creative, who feels like taking the first step to become a Graphic Designer; because you're not quite ready to take that giant step forward enrolling in a design course (It's okay, we have all been there once in our lives).

Upcoming intakes
Part Time
14th Aug 2017
Full Time
4th Sept 2017


Download Application Form here
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Course Outline

 

The revised Professional Certificate in Communication Design aims to provide students with a stronger fundamental skill set in visual literacy and technical executions. With a strong foundational pillar in place, students are able to make better decisions before execution; having strong technical skills in Adobe Photoshop and Illustrator makes it easier for them to achieve their desired outcome. The course also acts as an ‘introductory package’ to design, crafted even for people without a design background but want to upgrade themselves, as design fundamentals can be applied to all aspects of life.

Learning outcomes

  1. Understanding the elements and principles of design
  2. Understanding the importance of design visual literacy and how to use it to communicate effectively
  3. Developing skill sets for the use of basic and advanced Adobe Illustrator and Photoshop
  4. Understanding the concept of Typography and how to correctly use the right Typeface for the right application

Core Outline

Visual Communication
Typography and Communication Design
 
The visual communication module acts as an orientation programme for students to embark on their journey of discovery into what it takes to become a successful designer. Students will be exposed to the various forms of design, as well as understanding fundamentals such as design principles, symbols, colours etc. This module will focus mainly on the following areas:

  • Design appreciation and communication
  • Fundamentals and Principles of design
  • Colour fundamentals and theories
  • Idea development
  • Research development
  • Protocols and processes

The communication design and typography module will gear students to the next level of design driven skills with a greater emphasis in graphic design and typography.Students will learn how typography forms a visual unit, and utilising graphic design to create an outstanding piece of work - delivering accurate information with communication design. This module will focus mainly on the following areas :

  • Type evolution and history
  • The graphic designers' layout grid
  • Typography as a visual language
  • Working within a given space and a body of information
  • How typography affects graphic design
  • Type anatomy, measurements, classifications, styles, weights, family
  • Type spaces (kerning, tracking, leading, etc)
  • Applying variations in layouts and identifying common mistakes
  • Creative research, how to get inspiring ideas
  • Choosing the right photo or cropping the wrong photo
  • File formats
Digital Studios I
Digital Studios II
 

In this digital studio module, students will be introduced to the fundamentals of computer-aided-design with industry standard applications - Photoshop and Illustrator. The objective of this module is to equip students with the skills necessary to stay relevant in the digital age. This module is divided into two equal parts, 6 sessions for each application.

  • Photoshop
  • Understanding Photoshop tools and work area
  • Working with Photoshop layers and masking features
  • Understanding colour modes, color correction
  • Working with transparencies, blending mode, paths and clipping paths
  • Filters and plug ins
  • File formats, smart objects, etc
  • Illustrator
  • Understanding the workspace of a vector-based environment
  • Basic layout techniques
  • Drawing with Illustrator
  • Working with layers, transparencies, graphic styles
  • Precision drawing with Illustrator
  • Path operations, masking and filters
  • Creating proofs (draft, print, press)
Advanced Photoshop® & Illustrator®)
In this sequel to the digital studios I module earlier in the course, students will be introduced to the next level of computer-aided-design with industry standard applications – Adobe Photoshop and Adobe Illustrator. This module is divided into two equal parts, 6 sessions for each application.

ADOBE® PHOTOSHOP®
  • Advance layers and masking features
  • Layer adjustments techniques
  • Advance color mode such as working
    with Channels
  • Working with Photoshop®
    3-dimensional features

ADOBE® ILLUSTRATOR®
  • Gradient Mesh
  • Advanced symbol techniques
  • Creating 3-dimensional graphics

Students will also be exposed to advanced techniques of how to integrate vector and rastor graphics into applications such as Dreamweaver®, Flash® and InDesign®.
 
 

Course Duration

Maximum 10 Months (Full Time)
Maximum 12 Months (Part Time)

Lecturer:students Ratio

1:20 (Full Time)
1:25 (Part Time)
Average Number of Students: 15 per class

Entry Requirements

For Singapore Citizen / PR

  • Applicants are to be aged 16 or above when applying.
  • GCE 'N' level with minimum 3 credits (C6) or equivalents
  • Applicant not meeting the entry requirement may need to undergo an interview.

For Others (with valid visa)

VIETNAM - Minimum year 10 education

CHINA - High School Senior Level 2 or equivalent

INDONESIA - SMU2

MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

OTHERS

  • Minimum year 10 education
  • China and other countries : High School Senior Level 2 and above or equivalent Diplomas
  • Indonesian : SMU2 and above
  • Malaysia : SPM/STPM/Chinese Independent – High School Senior 2
  • Others : Min Year 10 and above.

Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)


Language Requirements
At least 'N' Level English (C6) or equivalents



Graduation Requirements and Course Assessment

 




Amelie

"CMA is a warm family that accepts anyone who's passionate about Design. They have trained me up to be an award-winning designer. With their 3-in-1 MAD formula, along with the array of top-notch lecturers, I am all ready to stand out in the creative industry!"

Amelie Kam Pei Wan
CMA Graduate
Winner of D&AD Student Yellow Pencil Award, 4 Silvers at the 2012 Crowbar Awards


What other students say...
 
 
Crowbar Awards
1 Silver Award
1 Bronze Award

Campaign:
"Electricise"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Category: Silver – Direct Category
Bronze – Integrated Campaign Category
Crowbar Awards
1 Bronze Award

Campaign:
"Digital Detox"

Student:
Audrey Khang, Chelsea Chen
School: Chatsworth Medi@rt Academy
Category: Bronze– Integrated Campaign
Crowbar Awards
3 Bronze Awards

Campaign:
"Breathing Life into Stories"

Student:
BrandonLoh, Jimmy Yap
and Seng Hwee Ho
School: Chatsworth Medi@rt Academy
Category: Bronze (Posters, Transit)
Bronze (Posters. Non-Transit))
Bronze (Print/Press)
 
Crowbar Awards
Finalist

Campaign:
"It's Nice that / Powered by Peers"

Student:
Fuad Rahmat, Marcus Ng, Brandon Loh
and Joyce Tay
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalist

Campaign:
"Soothe Your Stomach"

Student:
Roana Koh
School: Chatsworth Medi@rt Academy

Crowbar Awards
Finalists

Campaign:
"Burning Point"

Student:
Ting Yu Goh, Xue Ni Yeo, Jimmy Yap, Seng Hwee Ho, Roana Koh
School: Chatsworth Medi@rt Academy
 
Crowbar Awards
Finalists

Campaign:
"Pacer, Every step counts"

Student:
Joyce Tay, Trevor Chua
School: Chatsworth Medi@rt Academy
Crowbar Awards
4 Silver Awards

Campaign:
"Nanoblock - Small Creation, Big Stories"

 
Student:
Andy Xu Dexiang, Chua See Hiang, Kam Pei Wan Amelie
School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters)
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Art Direction)
Crowbar Awards
3 Bronze Awards

Campaign:
"Oral B - Catch"

 
Student:
Idris Bin Afandi

School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Illustration)
 
D&AD Logo
D&AD
Student Yellow Pencil

Campaign:
"Peace One Day"

Student:
Amelie Kam Pei Wen, Andy Dexiang Xu,
Fleur Vella, Goh Ting Yu, Violaine Hemery
School: Chatsworth Medi@rt Academy
Category: Open Brief
 
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