CMA Design Courses - Professional Certificate
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Professional Certificate
in Communication Design

Professional Diploma in Advertising and Design Course

You! The passionate closet creative, who feels like taking the first step to become a Graphic Designer; because you're not quite ready to take that giant step forward enrolling in a design course (It's okay, we have all been there once in our lives).

MODULES DESCRIPTION

 

Core Modules

ELECTIVE MODULES
(Choose One)

Visual Communication
Corporate Identity and Design
 
The visual communication module acts as an orientation programme for students to embark on their journey of discovery into what it takes to become a successful designer. Students will be exposed to the various forms of design, as well as understanding fundamentals such as design principles, symbols, colours etc. This module will focus mainly on the following areas:

  • Design appreciation and communication
  • Fundamentals and Principles of design
  • Colour fundamentals and theories
  • Idea development
  • Research development
  • Protocols and processes

This corporate Identity & design module will provide students the science behind every corporation's 'persona'. Besides creating the corporate personality, the modules also explores the components of a corporate identity programme that will promote consistency in both discipline and application. This module will focus MAINLY on the following areas :

  • The coming of corporate communications
  • The story, the visual, the package
  • The science of symbols and colors
  • The logotype and the semiotics
  • Supporting devices/ applications
  • The corporate design mandatories
  • The corporate identity system, why is it so important?
Digital Studios I
Packaging and Print Technology
 

In this digital studio module, students will be introduced to the fundamentals of computer-aided-design with industry standard applications - Photoshop and Illustrator. The objective of this module is to equip students with the skills necessary to stay relevant in the digital age. This module is divided into two equal parts, 6 sessions for each application.

  • Photoshop
  • Understanding Photoshop tools and work area
  • Working with Photoshop layers and masking features
  • Understanding colour modes, color correction
  • Working with transparencies, blending mode, paths and clipping paths
  • Filters and plug ins
  • File formats, smart objects, etc
  • Illustrator
  • Understanding the workspace of a vector-based environment
  • Basic layout techniques
  • Drawing with Illustrator
  • Working with layers, transparencies, graphic styles
  • Precision drawing with Illustrator
  • Path operations, masking and filters
  • Creating proofs (draft, print, press)

This packaging & print technology module introduces the technologies and procedures of modern lithography and packaging studies to students, equipping them with real industrial knowledge of managing the studio workflow through a visit to a printing plant. This module will focus mainly on the following areas :

  • Understanding colors and inks for press
  • Understanding dpi, ppi and lpi.
  • The different forms of lithography with emphasis on offset lithography
  • Pre and post press. Managing the workflow
  • Color separation
  • Understanding packaging as an extension of a brand
  • Choosing the right stock
  • Creating prototypes for packaging
  • Techniques in performing really nice mockups
Typography and Communication Design
Editorial Design
 

The communication design and typography module will gear students to the next level of design driven skills with a greater emphasis in graphic design and typography.Students will learn how typography forms a visual unit, and utilising graphic design to create an outstanding piece of work - delivering accurate information with communication design. This module will focus mainly on the following areas :

  • Type evolution and history
  • The graphic designers' layout grid
  • Typography as a visual language
  • Working within a given space and a body of information
  • How typography affects graphic design
  • Type anatomy, measurements, classifications, styles, weights, family
  • Type spaces (kerning, tracking, leading, etc)
  • Applying variations in layouts and identifying common mistakes
  • Creative research, how to get inspiring ideas
  • Choosing the right photo or cropping the wrong photo
  • File formats

This editorial design module covers important aspects on how to structure a set of cohesive editorial content, grids and components through the use of InDesign as the technical aspects. Students not only will learn content gathering, they will also understand how to create personalities and tone for publication. This module is divided into 6 sessions for Editorial Design and 6 sessions on InDesign. This module will focus mainly on the following areas :

  • Editorial
  • Editorial design and its objectives
  • Anatomy of a publication
  • Creating layouts
  • Essential layout skills
  • InDesign
  • Working with InDesign's features such as master pages and section markers
  • Creating paragraphs and character styles
  • Working with InDesign's table feature
Online Media Design
 

This online media design module allow students to integrate communication design with realism through rich media, with studies focusing on web criteria, restrictions and how to use Dreamweaver for dynamic web presentations. This module will focus MAINLY on the following areas :

  • Understanding what is the internet, worldwide web and the progress
  • The internet and communication design
  • Fundamentals of Dreamweaver
  • Flowchart
  • Understanding tables in Dreamweaver
  • Navigating the site with buttons
  • Consistency with CSS styles
  • Technical skills such as image quality, file format, color space, etc
 
 
Upcoming intakes
Part Time
14th Aug 2017
Full Time
3rd July 2017


Download Application Form here
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Our course is designed for you, with your interest in acquiring the basic industrial knowledge and skills required for communication and graphic design.

In this course, you will undergo comprehensive training in communication and design fundamentals and computer graphic software for creative design. This professional certificate course consists of 3 core modules and a major related module of your choice.

Upon successful completion of the course, you will be equipped with the foundation in both communication and design, preparing you for advanced learning in design related courses (which should be your next step forward!). So let this course be your stepping stone into the world of design...


Course Duration

Maximum 10 Months (Full Time)
Maximum 12 Months (Part Time)

Lecturer:students Ratio

1:20 (Full Time)
1:25 (Part Time)
Average Number of Students: 15 per class

Entry Requirements

For Singapore Citizen / PR

  • Applicants are to be aged 16 or above when applying.
  • GCE 'N' level with minimum 3 credits (C6) or equivalents
  • Applicant not meeting the entry requirement may need to undergo an interview.

For Others (with valid visa)

VIETNAM - Minimum year 10 education

CHINA - High School Senior Level 2 or equivalent

INDONESIA - SMU2

MALAYSIA - SPM / STPM / Chinese Independent – High School Senior Level 2

OTHERS

  • Minimum year 10 education
  • China and other countries : High School Senior Level 2 and above or equivalent Diplomas
  • Indonesian : SMU2 and above
  • Malaysia : SPM/STPM/Chinese Independent – High School Senior 2
  • Others : Min Year 10 and above.

Exemption will be considered for applicants with related working experience or graduates from other design schools. (Exemption for design modules is strictly based on portfolio evaluation and interview)


Language Requirements
At least 'N' Level English (C6) or equivalents



Graduation Requirements and Course Assessment

 




Amelie

"CMA is a warm family that accepts anyone who's passionate about Design. They have trained me up to be an award-winning designer. With their 3-in-1 MAD formula, along with the array of top-notch lecturers, I am all ready to stand out in the creative industry!"

Amelie Kam Pei Wan
CMA Graduate
Winner of D&AD Student Yellow Pencil Award, 4 Silvers at the 2012 Crowbar Awards


What other students say...
 
 
Crowbar Awards 2013,
1 Silver Award
1 Bronze Award

Campaign:
"Electricise"

Student:
Joyce Tay, Trevor Chua
Mentor: Chen Kai'En
School: Chatsworth Medi@rt Academy
Category: Silver – Direct Category
Bronze – Integrated Campaign Category
Crowbar Awards 2013,
1 Bronze Award

Campaign:
"Digital Detox"

Student:
Audrey Khang, Chelsea Chen
Mentor: Chen Kai'En
School: Chatsworth Medi@rt Academy
Category: Bronze– Integrated Campaign
Crowbar Awards 2013,
3 Bronze Awards

Campaign:
"Breathing Life into Stories"

Student:
BrandonLoh, Jimmy Yap
and Seng Hwee Ho
Mentor: Chen Kai'En
School: Chatsworth Medi@rt Academy
Category: Bronze (Posters, Transit)
Bronze (Posters. Non-Transit))
Bronze (Print/Press)
 
Crowbar Awards 2013,
Finalist

Campaign:
"It's Nice that / Powered by Peers"

Student:
Fuad Rahmat, Marcus Ng, Brandon Loh
and Joyce Tay
Mentor: Chen Kai'En
School: Chatsworth Medi@rt Academy

Crowbar Awards 2013,
Finalist

Campaign:
"Soothe Your Stomach"

Student:
Roana Koh
Mentor: Chen Kai'En
School: Chatsworth Medi@rt Academy

Crowbar Awards 2013,
Finalists

Campaign:
"Burning Point"

Student:
Ting Yu Goh, Xue Ni Yeo, Jimmy Yap, Seng Hwee Ho, Roana Koh
Mentor: Chen Kai'En
School: Chatsworth Medi@rt Academy
 
Crowbar Awards 2013,
Finalists

Campaign:
"Pacer, Every step counts"

Student:
Joyce Tay, Trevor Chua
Mentor: Chen Kai'En
School: Chatsworth Medi@rt Academy
Crowbar Awards 2012,
4 Silver Awards

Campaign:
"Nanoblock - Small Creation, Big Stories"

 
Student:
Andy Xu Dexiang, Chua See Hiang, Kam Pei Wan Amelie
Mentor: Chen Kai'En
School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters)
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Art Direction)
Crowbar Awards 2012,
3 Bronze Awards

Campaign:
"Oral B - Catch"

 
Student:
Idris Bin Afandi

Mentor: Chen Kai'En
School: Chatsworth Medi@rt Academy
Category:
Advertising (Posters Non-Transit)
Advertising (Print/Press Newspaper & Magazines)
Advertising (Illustration)
 
D&AD Logo
D&AD 2012,
Student Yellow Pencil

Campaign:
"Peace One Day"

Student:
Amelie Kam Pei Wen, Andy Dexiang Xu,
Fleur Vella, Goh Ting Yu, Violaine Hemery
Mentor: Chen Kai'En
School: Chatsworth Medi@rt Academy
Category: Open Brief
 
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