CMA Design Courses - About Us
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ABOUT US



Established in 2003, Chatsworth Medi@rt Academy (CMA) is the first Marketing, Advertising & Design Integrated School in Asia, providing a series of Marketing + Advertising + Design (M.A.D.) integrated courses for students who aspire to be leaders in the marketing, advertising and creative industries. Since then, our students are equipped with a designer's comprehensive skill set, the marketing professional's analytical abilities and the advertising professional's strategic acumen. Our graduates have the potential to be an independent Adman who is capable of developing and executing an effective advertising campaign; some have gone on to work for premier ad agencies, started their design-entrepreneurial work or pursued further education with advance standing.

As a school, M.A.D. provides professional and industrial-oriented knowledge and skills; students are enabled to excel in creative advertising and designs while gaining survival skills and strategies from lecturers who are 100% industrial players in the creative field.

With a good number of our MAD talents making their mark in their chosen creative fields, the M.A.D. formula for our students is paying off. This could surely be the path for you too.



Academic and Examination Board

The Academic and Examination Board is represented by:

Michelle Lim
CEO I M.A.D. School by Chatsworth Medi@rt Academy
Co-founder I Make The Change

Michelle Lim is the CEO and Co-Founder of award-winning creative school, M.A.D. School by Chatsworth Medi@rt Academy and social enterprise (creative agency) Make The Change. She has been actively involved in tertiary education and lifelong learning since 1996. She has witnessed and contributed to the landscape of private education, and is experienced in developing curriculum that is closely connected with what the industry requires rather than being purely academic-focused. She advocates that everyone can be creative. With her extensive connection with professionals from the marketing, advertising and design industry, her real time, real learning methodology has transformed and produced - within a short period of three years - many award-winning creatives who started from ground zero.

Her unconventional approach to education and many ground-breakingmethodologies have earned M.A.D. School a reputation as the pioneer of New Education in Singapore (Channel NewsAsia, December 2014). Her social enterprise Make The Change is an extension of her education philosophy. Her current students and graduates are actively engaged in social community projects under the mentorships of creative directors contributing their strategic thinking and creative skills for social sectororganisations and community projects. She took her Bachelor of Science in Management Studies awarded by University of London.

Both her companies were set up with shoe-string a budget. Her ‘MAD’ experience from a senior corporate executive to businesswoman in education and creative industry will serve as a good mentor and advisor to students who are thinking of starting their own business venture after M.A.D. education.

Gary Khoo
Regional Head of Education | Samsung Electronics

Gary Khoo is currently working in Samsung Electronics as Regional Head of Education, developing strategies, managing education solution partners and coaching and mentoring 100+ key account managers. Prior to his current position, he has been working in MNCs such as JDA, EMC, SP Jain Center of Management, Sun Microsystem and New Horizons, holding key management position in education and sales. He is also an author for educational book <Secrets of Positive Parenting> and business transformation book <To Raise The Titanic>. He took his Master of Business Administration at the University of Leicester.

Gary was Michelle's supervisor when Michelle first started her career ineducation sector in 1996. Till today’s date, Gary is still her mentor in education and business development. If he can mould Michelle from an executive to an entrepreneur, he can mould you as well!

Yuan Shuyi
Account Director | Print Empress

Shuyi is currently working as an Account Director in a home grownagency Print Empress. Her roles involve in account management, advising clients on media buying and developing marketing or brand strategies on both digital and print. Her clients were Cheil, Line,Jurong Port, 3M, NUS etc. Prior to her current position, she was an active social worker and was working with Chatsworth Medi@rtAcademy (CMA) as centre manager, overseeing the entire school operation and stakeholder’s welfare. She took her Bachelor of Arts (Merit) at National University of Singapore.

Her diversified experiences from administration and operation management to running an agency will serve as a good sounding board for our students who are thinking of career switching.



Contact Persons

Admission Matters: Ronalyn Ortega
Classroom Scheduling: Ronalyn Ortega
Academic Matters: Benjamin Lim
Payment / Finance: Airic Victoria / Amanda Ang
Customer Service Feedback: Airic Victoria
Course Inquiry/Referral: Michelle Lim SH / Ray Chia

M.A.D. MANIFESTO


We think creativity without thinking is no better than a blank canvas. The survival of the fittest is an adage of the past. Right now, it’s about thriving with forward thinking.

Many schools lay claim to teaching technical skillsets, but few can hone strategic thinking skills. It’s a world that separates the chaff from the wheat; those who can think strategically and those who can’t. Strategic thinking is what gets you to the top and the world rewards those perched at the top. Now, where do you want to be?

Evolve we shall. Stay ahead of the digital game, we will. But it takes so much more to truly thrive. M.A.D. school does more than impart to you the experience, the technical skillset, the know-hows and the blah blah blah that all the other schools can. It teaches you the game-changing strategic skills. Think like never before. See insights that are privy to a selected few. Discover another dimension.

Adapt, and adapt fast. Create to change.
Change so you can create.

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